Adobe Experience Cloud Blog

JUNE 25, 2012

by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

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Adobe Experience Cloud Blog

OCTOBER 3, 2012

He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. How buyers see your organization matters, and for that reason we still have to consider brand – even in modern day conversational marketing.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2013

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. – David Raab , Principal at Raab Associates.

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ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. Email marketing tools. Search marketing tools. Cost : In terms of cost, Marketo is up there… Plans start at $895 per month.

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The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We

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Rev

MAY 21, 2018

Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, what is intent data? Probably not.

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. alert sales, add the new user to a nurture email stream, and so on).

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ClearVoice

JUNE 11, 2020

Your client will share their content plan with you, which outlines the content types they want to create to support the marketing of their services. For example, think of a real estate agent. Press release. 2 brands that excelled at service-focused marketing. Customer story. Email drip campaign. Landing page.

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Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects.

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The Lead Agency

OCTOBER 4, 2017

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. In the next section, we are going to uncover some examples of how marketers are using machine learning powered technology to gain an edge over their competitors.

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Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

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TrustRadius Marketing

OCTOBER 25, 2019

Download Visit Dallas’ Margarita Mile passport for a great example. A good digital asset manager will allow you to easily share assets with media and the press, without the need to send physical files and with the ability to set permissions and expirations. Check out Barberstock or Crowdriff for more examples. #4

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Adobe Experience Cloud Blog

JANUARY 9, 2017

For example, if you don’t drink coffee, answering questions about your coffee habits would be a waste of your time—plus, the answers you’d give wouldn’t be accurate or helpful. Here’s an example: In general, how often do you drink coffee (hot or iced)? Probably not. Don’t have enough information about your prospects? About once a day.

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Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

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Bound360

AUGUST 9, 2017

And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials. You can use your existing marketing automation platform to identify this group. For example you can.

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ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

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Bound360

AUGUST 9, 2017

And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials. You can use your existing marketing automation platform to identify this group. For example you can.

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SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. And we’ve all taken a Buzzfeed quiz (or fifty), right?

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Adobe Experience Cloud Blog

NOVEMBER 18, 2014

A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc. The most important metric for us is ‘Campaign Contribution’ – how much of the sales pipeline over a defined period has been triggered from some sort of a marketing campaign. Engagement Marketing Consumer'

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Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales. For example, if a site visitor reads your pricing page, signs up for a trial, and states she is an executive at a sizable company, the score would probably be high and she’d be fast-tracked to sales.

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Adobe Experience Cloud Blog

NOVEMBER 20, 2014

The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your campaign is testimonial-driven for example, you probably don’t need more than five testimonials, deployed once per week.

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EveryoneSocial

JULY 24, 2018

So businesses restrict access to a small social media marketing team and rely on employee email blasts to trot out their news, press releases, recognition, and other updates that go…nowhere. But social is not just the marketing departments job for a social business, it’s everyones. Social Business Company Examples.

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Vidyard

MAY 11, 2016

But what makes modern ABM new and very different is the incredible technology that now exists to underpin these programs to deliver them at scale and in a highly efficient, automated, measurable and intelligent fashion. Simply define the filters, upload the assets, and press play. The stack takes care of the rest.

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Adobe Experience Cloud Blog

JUNE 8, 2013

Author: Evan Liang Just like a hiker drinking untreated and unfiltered water from a dirty creek, putting raw, untreated and unfiltered data into your marketing automation and CRM will make these systems perform at a suboptimal level. Start with the safest and easiest – 2 records belonging to the same rep, for example.

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DealSignal

SEPTEMBER 5, 2023

This rapid job market change has revealed issues with traditional B2B databases that get updated monthly, or even once a year. There’s now a pressing need for real-time updates to B2B data. Around 5% to 10% of the global workforce are changing jobs every month. Traditional B2B databases are largely static.

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Terminus

OCTOBER 22, 2018

We borrowed the phrase from one of Marketo’s Fearless 50 marketers, Kristen Wendel , who’s one of the smartest B2B professionals I know. They help generate new leads that can then be marketed to and sold to. We did this by integrating our marketing automation platform with Uberflip and Vidyard.

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Ambal's Amusings

APRIL 29, 2010

What marketers need to understand is that they must lay the foundation to establish the credibility that motivates lead conversion by freely sharing their ideas and thought leadership content. For example, in status quo a potential prospect has zero motivation to self-identify. Essentially, a website for marketers.

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Optinmonster

SEPTEMBER 20, 2023

We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. That’s why we’re sharing with you the best email marketing automation tools we’ve found. Here’s a great example of an automated email sent to the OptinMonster mailing list.

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Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

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Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software. Moving forward, let’s outline an example campaign strategy that may spark modern ideas for your campaign personalization.

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Golden Spiral

NOVEMBER 8, 2018

For example, skeuomorphism was the top UX aesthetic years ago when the first iPhone and iPad were designed. In order to accomplish those goals and track your customers through their entire journey, you should connect your site to your marketing platform or CRM. What would happen if you expanded your product’s market to a new vertical?

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Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

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Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

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OutboundView

FEBRUARY 28, 2019

For example; at OutboundView, when organizations are hiring inside salespeople, it typically means our services could be a fit. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Technique #6.

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Adobe Experience Cloud Blog

MAY 7, 2021

Although Google Chrome isn’t the first to step out of the third-party cookie system, it’s the most influential one since it owns more than 56% of the web browser market, half of the total global traffic. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies.

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