The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

APRIL 26, 2018

In the consumer world, for example, if you look at something online: a shirt, a tablet, you’re likely to see retargeting ads trying to push you to complete that purchase. As I said earlier, buyers now have a lot of information to explore before they need to identify themselves to sales. What’s changed? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

OCTOBER 15, 2019

Like ABM, chat is not a cure-all, but the strategic, selective use of chatbots in marketing campaigns and on B2B sites is showing real potential for capturing leads who might not otherwise fill out a form, and driving more sales conversations from those that do. strategy, but “good content” is more than just well-written and informative.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

The Point

SEPTEMBER 23, 2015

It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. With the right plugin, you can choose when to launch the pop-up window – for example, when a visitor visits a certain number of pages, or leaves the blog, or clicks on specific content.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

DECEMBER 18, 2012

Those who choose to make all Web content freely available, with no registration required, do so in the belief that it puts information in the hands of as many potential customers as possible. Outdated contact information will forever remain inaccurate because the prospect is never provided the opportunity to correct it.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

The Point

FEBRUARY 14, 2012

I’m concerned about people bypassing the campaign and just downloading the paper from our site.”. If that’s the case, it matters less whether people download the content from the designated landing page or the main site because you’ll track the response regardless (although the download from the main site may not credit your campaign.).

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

JULY 19, 2010

The two scenarios where I think online events make most sense are: 1) where the value of the information presented is enhanced by live presentation – for example, a particularly well-known or dynamic speaker, or a product whose functionality doesn’t translate as well to the printed page. Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100