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Paul Gillin

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The Smart Device Revolution Is Just Beginning

Paul Gillin

It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. There’s a device you can attach to a golf glove that gives you feedback on your swing and several examples of devices that monitor your health to help you or your doctor make more informed decisions.

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Oracle’s Social Media Policy

Paul Gillin

Twitter, social networking sites). The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.

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Oracle’s Updated Social Media Policy

Paul Gillin

Twitter, social networking sites). The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Beck pointed to examples of customers that are adopting social business tactics in their own markets. Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions.

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CareOne Cashes In On Community

Paul Gillin

A few outsiders stumbled upon the site and joined the conversation. CareOne’s approach is a good example of soft-sell marketing. The site features numerous articles, worksheets and video tutorials about debt reduction. million member community was actually an accident. It turned out that they were a prime source of prospects.

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Content Curation on Steroids

Paul Gillin

That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Let’s look at some examples of what they do well. Check out its impressive recruitment site , which lists the many social channels it uses. Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. Respond.