Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 177

Social Networks Business Work Management Social Media 177

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Break down your social plan into pre, during, and post.

Promotion 82

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 82

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

ClearVoice

JULY 26, 2022

Organic vs. Paid Marketing: Differences, Benefits, and Best Practices Click To Tweet. What is paid marketing? Paid marketing involves many of the same ideas as organic for developing content and strategies, but the content distribution is fueled by funds set aside to assist in the delivery of the content or information.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Martech Advisor

JANUARY 6, 2020

In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products. What Is Real Estate Social Media Marketing? What Is Real Estate Social Media Marketing?

Social Media 110

Social Media Social Marketing Practices Media 110

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 318

Social Media B2B Thought Leadership Media B2B 318

Webbiquity

JANUARY 30, 2020

Though there is no perfect time to post on social media, you can use artificial intelligence (AI) powered solutions for guidance about when to post , what to post, and how often. Using AI and advanced machine learning, you can maximize your social reach and engagement by posting at the theoretically ideal times. Leverage Hashtags.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Walker Sands

JUNE 17, 2021

This was a mountain of a year for agencies and clients alike, with economic uncertainty and social unrest, yet March leaned into our expertise for stability and working with our partners hand in hand to create meaningful and powerful campaigns driven by creativity and curiosity. Category: Special Event – Series. Award: Gold.

Marketing AI 52

Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Litmus

MARCH 13, 2020

When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. Is your organization ready to put an email first strategy into practice? They’re asking to hear from you.

Paid Social Agency 82

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 82

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Launch Marketing

SEPTEMBER 12, 2018

In addition, 9 out of every ten B2B companies are on LinkedIn. You can do research on other companies and their employees, reach out to connections and build your network pretty easily. These facts give compelling evidence for why many B2B (and B2C) organizations choose to use Facebook and LinkedIn as their social media platforms.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

FMG Suite

DECEMBER 17, 2020

One practical use for PPC advertising is to drive leads to sign up for a live event like a webinar or in-person seminar. You can make the ad even more effective by adding a countdown timer to the event. As the time grows nearer, the perceived value of the event increases. Use Countdowns to Promote a Webinar .

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

Oktopost

APRIL 21, 2020

In our fourth episode of “The Globalization of Social Media” an Oktopost discussion series, Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management ” sits down with Colin Day , Oktopost’s Managing Director of EMEA. Successful pivots and approaches during this time.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Stevens & Tate

OCTOBER 14, 2022

The consideration stage of your buyer’s journey begins a pivotal series of events for your buyer and your brand. Drip emails can also be very broad campaigns announcing new products, brand updates, and showcasing the highlights of your company. Lead Nurturing Campaigns.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Conferences, Presentations, and Events 4. 5 Explainer Video Best Practices 6.1 A general introductory explainer video works well on your home page, whereas more specific explainers will be most effective on landing pages that support the messaging of each video. Headspace 7.2

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance. Make Your Creative Messages Current.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

SmartBug Media

JUNE 13, 2019

Today, social media sites are well-established marketing channels. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. The assumptions that business owners make about social media aren’t necessarily wrong. Why Spend Time Developing Company Social Accounts?

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

Hubspot

OCTOBER 27, 2020

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Social media algorithms are set up so that only the most relevant content appears at the top. How One Marketing Agency Cured Ad Fatigue. Fewer Impressions.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. You can also look at the comments people leave and the personas (job titles and companies) of people who interact with your ads.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas. It’s hard to beat a tweet.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Brand survey functionality across social networks. Take Slack , for example. — Brooke V.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

Launch Marketing

AUGUST 10, 2017

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Calculating ROI for your Paid Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Event attendance.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Include the budget you managed for paid social. What does this look like in practice?

Social Media 104

Social Media Template Media Cross-Selling 104

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Parse your paid performance . are mentioned in larger conversations.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Social Ads 4. Event Invitations 4.1 Event Invitations 4.1 Promo Video Best Practices 7. Hubspot: The Event Invitation 7.3 Social Media: Where the eyeballs are!

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. However, before you spend money on paid social posts, you need to take time listening to your audience.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Golden Spiral

AUGUST 26, 2021

COVID changed our relationship with live events forever, too. Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. If you attend an event this year, be flexible. Were these companies at the same show?

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Vidyard

FEBRUARY 4, 2020

Webinar Best Practices 5.1 There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinar Best Practices.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Conferences, Presentations, and Events 4. 5 Explainer Video Best Practices 6.1 A general introductory explainer video works well on your home page, whereas more specific explainers will be most effective on landing pages that support the messaging of each video. Headspace 7.2

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65