Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Social media is just the right tool that guarantees maximum outreach for realtors. Learn More: 20 Winning Social Media Campaign Ideas for 2020.

Social Media 110

Social Media Social Marketing Practices Media 110

Biznology

MAY 1, 2018

Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy. Social Media Marketing/Social Media Promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

SmartBug Media

MAY 15, 2020

If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available. Fortunately, there are low-cost and sometimes free tools available to check those rankings. A few helpful tools that we recommend are SEMRush , MOZ , or Screaming Frog. Check your website for errors.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Brandpoint

OCTOBER 22, 2021

Over the last few years, we’ve had to adapt our social media plans to fit the constantly changing social climate. We have grown so used to pivoting our plans that it’s easy to lose sight of the need for a consistent voice across all marketing channels, especially on social media.

Social Media 118

Social Media Media Brand Identity Branding 118

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. Offline events. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. I recommend going 6 – 12 months out with your social media plan. What events does your business already have? Quite often your business already has a base for a social media marketing plan. Quarterly events?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Convince & Convert

MARCH 10, 2015

Consolidate All Of Your Editorial Calendars Into One The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Sprout Social

JUNE 17, 2019

And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly. Once your content is off and running, reap the benefits of planning while also saving time by using Sprout to automatically schedule posts during the most optimal times.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Because tools will change. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Parse.ly

JUNE 5, 2019

We’ve done Twitter threads. Are there holidays or special events you can peg these stories to?”. Look in your archive for past articles when news hits or for recurring events. Here’s a guide WIRED’s team put together on Aliens, and then promoted on social media. . “We’ve pulled quotes from the story.

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

DECEMBER 29, 2015

The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. We managed our projects and tasks in a different online tool.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 151

Social Media Media Social Networks Multi-Channel 151

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

FMG Suite

JULY 7, 2019

Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 You don’t have to be a social media expert for it to make a difference! What movie do you want to watch at our event?” Utilize video.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Use the Right Tools for Social Media Measurement. Event registrations. Email list signups.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. Twitter is for people you want to know. (I

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Conference 115

Conference Organization Paid Search Agency PR 115

SWZD

MARCH 21, 2018

A brand’s arsenal of trusted demand gen marketing tools is indispensable. However, a smart marketing plan is one that recognizes the value in proven marketplace tactics while also remaining willing to try out some new avenues that could prove lucrative. The Audience Always Comes First. The Big Picture of Brand Success.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114