SnapApp

JUNE 4, 2014

Events are a critical part of your marketing mix. They offer a chance for face-to-face dialogue with your audience, in a way that’s not possible with the rest of your marketing tools. For Cornerstone OnDemand the answer includes making interactions fun with prospects around events. Pre Event Audience Engagement.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Litmus

OCTOBER 25, 2022

Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! As marketers, we can provide that with relevant experiences—like offers, rewards, and most importantly, personalization. Attrition is rising, in part because marketing teams feel like order takers, with too many capabilities. It’s finally here!

Trigger Marketing 90

Trigger Marketing Work Management Marketing Automation Services Email Marketing 90

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Resource Management 350

Resource Management Demand Generation Agencies CMS Development Work Management 350

Oktopost

SEPTEMBER 9, 2019

In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Just drag and drop print and dimensional pieces into your automated campaigns.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

ClickZ

DECEMBER 2, 2020

Marketing must now offer greater support in qualifying and nurturing leads and can be the difference between an effective and a failing sales operation. Ultimately, sales and marketing should be working towards the same goal: securing business and helping their company grow.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Planning 97

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. A fairly standard use case for Salesforce campaigns is when you are hosting a live event. You create the appropriate campaign.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SmartBug Media

JUNE 11, 2021

Strategy #3: Attend Off-Campus Events. In-person college fairs and other recruiting events play a pivotal role in recruitment efforts. However, some teams fall short by failing to use targeted (and automated) outreach beyond the events and tie efforts back to digital to properly determine return on the event.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

B2B Marketing Analytics

JUNE 6, 2019

In B2B sales, as the number of touches and the share of digital channels during the sales cycle continue to grow, it is becoming increasingly important to have an efficient follow-up strategy across marketing, SDRs/ADRs and sales teams. Campaign execution and content marketing strategy plays a critical role here by the way.

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 72

Everything Technology Marketing

JUNE 19, 2010

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Marketing 261

OCTOBER 12, 2018

Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Email Marketing & Marketing Automation Excellence 2017 Report. The KPIs should be as closely associated with a conversion event as possible. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. How to break away from the conventional cookie-cutter email marketing routine. – Event 360. 20 email features your marketing automation platform should provide.

Stats 79

Stats Email Marketing Trends Work Management 79

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Which is more important: defining marketing process or implementing marketing automation?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

B2B Marketing Analytics

DECEMBER 14, 2020

Over the years, the marketing mix has become increasingly diversified (from emails, contents, field events, social, chatbots, etc.) These insights enable marketing teams to: – understand how to time lead creation and routing in the marketing automation platform to make sure SDRs can connect with them promptly.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. We have a big CONNECTED event later this year.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Marketing Insider Group

OCTOBER 28, 2010

We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

LeanData

JULY 13, 2020

LeanData captures all of our marketing touches through our marketing automation platform, Marketo, which then flow into a Salesforce Campaign. GE Digital is unique in that we use a customized attribution model specific to our marketing mix and our known critical points in the buying cycle. How it Works.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Customer Experience Matrix

NOVEMBER 15, 2007

It is not to be confused with SAS Interaction Management, an event-detection system based on SAS's Verbind acquisition in 2002. More important, it shares flow design and administrative clients with SAS Marketing Automation, which is SAS’s primary campaign management software. This is definitely a little scary.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

JUNE 1, 2012

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Customers visit your site infrequently and may be unaware of recent product releases or key events. This will be a powerful addition to Marketo’s marketing software as it will help optimize sales.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Valasys

OCTOBER 31, 2019

Benchmarking : Opting for a niche-driven B2B marketing mix, helps in building B2B marketing campaigns with optimal reach. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. Learn more on: Top 10 Ways B2B CRM Strategies Assist Marketing & Sales. Contact us.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs. With those questions in mind, we asked our survey participants about their own use of email, social, physical and virtual events, webinars, and Pay-Per-Click ads.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program. This last year, I decided to take a programmatic approach to thought leadership versus executing a series of webinars, events, etc. Measuring thought-leadership-with-marketing-automation.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? Effective virtual events can take shape in various formats.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Adobe Experience Cloud Blog

DECEMBER 1, 2015

This is because we are all hardwired to remember events that are more emotionally charged. Good marketers know how to leverage this fact. If you use case studies as part of your marketing mix, try a video case study. Create an Emotional Connection. Look for different ways to leverage this emotional opportunity.

Video Marketing 48

Video Marketing Thought Leadership Case Studies Case Study 48

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With all the events and sessions to choose from, the fear of missing out can’t be ignored. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Magnet 360.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great!

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Altitude Marketing

OCTOBER 17, 2018

The results are traditionally called buyer personas – a key piece of the B2B content marketing mix. An enterprise marketing automation platform or CRM is a great place to store and refer to your campaign data, but you’ll do best if you build a custom dashboard to track KPIs. What are their pain points?

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56