Adobe Experience Cloud Blog

DECEMBER 7, 2010

The keynote at this year’s Dreamforce event was bigger and better than any before. Salesforce.com consumes 90% less energy than traditional software. New features in Winter 2011 – including improvements to Outlook Integration, quotes, reporting and dahsboards. It just ended minutes ago, and it was #awesome. Service Cloud.

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Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

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ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. The best vendor event I ever attended was a Salesforce.com road show. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency. Talk about transparency!)

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ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. The best vendor event I ever attended was a Salesforce.com road show. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency. Talk about transparency!)

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Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

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Customer Experience Matrix

FEBRUARY 9, 2012

Clean interface, easy to use, all the standard marketing automation features. What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. What does this mean for the software vendors themselves?

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Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The system’s features for lead scoring and routing are more impressive. But these are awkward solutions.

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LeanData

SEPTEMBER 10, 2015

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Sometimes it can almost seem like it’s more about what’s going on around the event. Rather, it’s an extravaganza.

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Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

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Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

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The Mx Group

NOVEMBER 17, 2017

News & Events. We are using salesforce.com as our CRM — how well will it work to support our efforts? You’ll need to use a third-party tool or find someone to assist you with making these adjustments, as this is not an “out of the box” feature. Software & Web Development. Marketing Expertise. Sales Empowerment.

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Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

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InsightSquared

JUNE 5, 2019

Earn Certification (IS2 ’19) Badge for InsightSquared’s Revenue Intelligence Software – Wednesday, June 12, 2019 – Boston. The company is bringing more than 500 sales, marketing, and operations practitioners, along with the sales and marketing leaders they advise, together for the revenue operations event of the year.

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Training Marketing Attribution Marketing Management Salesforce.com 27

Customer Experience Matrix

FEBRUARY 14, 2011

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. This has freed ClickDimensions to concentrate on the building features that are absent (at least for now) in Dynamics and other CRM systems: advanced email campaigns and Web activity tracking.

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LeanData

SEPTEMBER 10, 2015

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Sometimes it can almost seem like it’s more about what’s going on around the event. Rather, it’s an extravaganza.

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Salesforce.com Trade Show Conference Startups 40

LeanData

SEPTEMBER 10, 2015

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Sometimes it can almost seem like it’s more about what’s going on around the event. Rather, it’s an extravaganza.

Salesforce.com 40

Salesforce.com Trade Show Conference Startups 40

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

APRIL 5, 2009

In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. I was also surprised to find that each icon can have its own schedule – another feature typically reserved for advanced systems.

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chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Your team may already be performing manual integration by exporting a list of attendees from your event management platform and uploading them into your MAP.

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Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. So these are a few different reasons why you might go to a live event.

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Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. It has taken the approach of providing only core features and making them as easy to use as possible. Here are thumbnails of the others. You get the idea.

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Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads.

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Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Click the play button to listen here: Download the audio file: [link].

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Paid Content Enterprise Management Work Management Marketing Management 115

ClickZ

JUNE 20, 2019

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts. Campaigner. Source: Campaigner.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

JUNE 9, 2011

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. One feature that Swyft lacks is built-in predictive modeling. Swyft provides a low-cost alternative – more like a 30 footer (around $100,000).

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Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

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Customer Experience Matrix

DECEMBER 26, 2014

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. LeadLiaison takes good advantage of this feature by closely integrating the resulting content into other operations. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

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Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. ™, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and more.

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Lead Liaison

APRIL 1, 2019

Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. The developed framework complements other CRMs, whereas existing enterprise integrations with Microsoft Dynamics and Salesforce.com remain available to customers. ™ – Event Lead Management. Import Event Leads.

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Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

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Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Much of their success can be credited to the use of their own solution at the event. ™ features, click here.

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Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

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Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

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Lead Liaison

DECEMBER 12, 2018

Dallas, TX – Lead Liaison is an enterprise-level software provider, specializing in event lead management , marketing automation , website visitor tracking , and sales enablement. Security Profile customization is another feature that enterprise companies enjoy. To learn more, visit www.leadliaison.com.

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Enterprise Management Lead Liaison Marketing Management Marketing Automation Services 48

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Create forms for email subscriptions, event registrations, polls, surveys, quizzes, or other uses. Conversion Rate Optimization.

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Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife.

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