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Is a Player in Marketing Automation Software?

Webbiquity is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. So, where does stand as a marketing automation solution? Lauren Carlson is a CRM Market Analyst with Software Advice.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if likes what it sees, who knows where that will lead? intended to extend Google’s own business).

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. Now, if all DemandCenter features were easier than the competition, that might change things. Bear in mind that’s a two-part proposition. I liked that one too.)

Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday,, which sells online software for sales and marketing, announced it would be adding A.I. The post Artificial Intelligence Software Is Booming. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. But Why Now? appeared first on Opentopic. Brands & Marketers

Intuit / Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between and Intuit ? Given our industry's endless nattering about whether will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: will be available on Intuit’s App Center and be deployed so that the Intuit and databases are synchronized. billion for vs. $16.5

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. MakesBridge is another contender.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else. Here are my observations. The big news was for geeks. The good news is the B2C marketing vision.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Features Don''t Drive Decisions.or Here’s how I see things. The Mintigo results confirm this. But take a closer look.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. It has taken the approach of providing only core features and making them as easy to use as possible. The company also has special features for marketing agencies who use the system for their clients.

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

Fearless Competitor

Act-On Software. The post Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). World-class companies already use this service, including. Eloqua/Oracle. Citrix Online.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans. Whether it’s realistic is another question. billion.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. The comparison is inexact because traditional interaction management systems are sold as licensed on-premise software, while Swyft is a Software-as-a-Service product, billed monthly.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

I had a related discussion on Wednesday with Act-On Software , which just announced its own open API and expanded partner exchange Act-On''s technical lead said part of this project involving reworking its APIs from SOAP to RESTful protocols precisely because REST connectors are easier for partners to create. date from the mid-2000s and were originally built to feed leads to

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Dreamforce 2011: Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for:’s CEO and Chairman Marc Benioff ‘s keynote addresses. Benioff’s keynotes are eagerly anticipated because it’s most often the moment he delivers big news, announces new features, unveils acquisitions…in short, break news.


The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Also features a marketing dashboard and WordPress plugin.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. He helped build with an outbound marketing perspective into the mid-market. And I still prescribe that 100%.

A Busy Day in Marketing Automation Software

Fearless Competitor

B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. On the low-end, Marketo has been feeling pressure as lower-end products grow more robust, like Pardot and Act-On Software. With product feature differences narrowing, Marketo facing growing pressures on maintaining a price premium. Act-On Software Announces Impressive Q3 Results. Act-On Software is a client of Find New Customers. Marketo Launches Spark. Hence a defensive move.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Before jumping into the new systems, it helps to define a set of standard features to measure them against. nurture campaigns), and share leads with a CRM system like A system can be useful even if it lacks some of the standard features, but buyers should know what they’re missing so they can decide whether it’s something they really want. Among U.S-based

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new? Let me be clear.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by , Neolane by Adobe , and Responsys by Oracle. These are advanced features for consumer marketing automation and almost unheard of in B2B systems. But it would be wrong to see these as expanding the industry to a new set of users. responsive design").

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic. Speaking of CRM, Beanstalk has existing connectors for , NetSuite and Leads360. The multi-value feature is a way of storing data that would otherwise need a separate table. loyalty systems marketing automation software beanstalk data

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by and Oracle and the 14 x that Marketo commands in the stock market. I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with

Best CRM for Marketing Automation:, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports, of course). But some advanced features make the integration really shine. CRM system market share.

SIIA CEO Interview Featuring Umberto Milletti

Sales Intelligence View

What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity sCRM social mediaCore cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies [.]. Sales 2.0 Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0

B2B 5

LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here


The future of cloud software is AI-driven applications that allow customers to leverage quality data to drive business growth. This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. This is the beginning of intelligent software that will change how we think, operate, and grow over the next generation. A-Featured B2B Marketing acquisition linkedin microsoft

CRM 31

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place.

CRM 40

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Combining these provides interesting insights into who competes with whom and what they're likely to do next.

CRM 11

My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

I''ve been in meetings all day and just emerged to hear that purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and needs to know where its next several billion dollars in revenue will come from. - Indeed, I see many Web content management vendors already adding marketing automation-type features. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. So this fills a gap in their core product offerings.

The 14 Best Personal Productivity Tools


Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Features include online time monitoring, ability to track time spent in meetings, client/project time tracking, desktop/mobile time tracking, and an integrated payroll module. Siasat.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I don’t recall seeing either feature in any other demand generation system, although I haven't checked carefully. This feature is not unique – and smartFocus do something similar – but it’s still pretty unusual.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. Functionally, Spark is pretty much identical to the standard Marketo system.

SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Customer Experience Matrix

Fresh on the heels of yesterday''s blockbuster ExactTarget / deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning or ExactTarget by name). But as made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities. After listening to the analyst conference call (available at (303) 590-3030 passcode 4623918), I still can''t say.


Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. Find out how Marketo, in just 6 quick years, has become the #1 marketing software company on the Inc. B2B Marketing b2b marketingEnjoy! – 1:30 p.m.

Genoo Aims to Shake Up Marketing Automation Market


Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per month.