Webbiquity
AUGUST 18, 2020
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. Total reviews: 339.
sagefrog
NOVEMBER 14, 2023
Market Research: Gain insights into market trends and emerging needs within your target industries. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?
Conversica
JULY 31, 2019
New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
markempa
MARCH 6, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.
markempa
SEPTEMBER 29, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Validating direct marketing lists. Following up on requests for information.
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