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The 22 Best Virtual Event Platforms

Webbiquity

Pricing: contact vendor. A tool to manage and produce conferences, workshops, and other virtual events. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Pricing: contact vendor.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create a Content Marketing Funnel. Create In-Person Events.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

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50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. As a marketer myself, I’ve seen first-hand how powerful video can be for engaging audiences. Marketing Teams. Sales Professionals.

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Five Whys of Digital Marketing

Webbiquity

There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? Why aren’t there enough sales leads?