Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? How do CPL campaigns take the place of missing events?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Heinz Marketing

APRIL 24, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Why are lead sources important? Lead Source Details.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Qualified Leads Leads 97

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. 84% of B2B decision-makers begin their buying process with a referral.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

The Point

OCTOBER 29, 2021

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle. can increase conversions AND speed time to sale. Lead Nurturing. Trial & Demo Conversions. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Direct Mail Is Dead!

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Attendify

MAY 14, 2019

Because when time is money, quickly getting event leads into the hands of your sales team, marketing function or sponsors is directly linked to long-term ROI. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning. But don’t sweat it.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

SmartBug Media

DECEMBER 22, 2023

Marketers track MQLs and SQLs, while the sales team focuses on leads that are likely to become closed deals. Leadership gauges overall costs versus successful deals or the broader market impact of participation. I highly recommend that sales and marketing teams collaborate on trade show budgets to share event expenses.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ActiveDEMAND

JUNE 21, 2019

For those using Dynamics as a CRM, there is now a great new option for marketing automation to help fill the CRM with qualified new leads: ActiveDEMAND. ActiveDEMAND is a marketing automation platform that brings new capabilities to Microsoft Dynamics CRM. Better connect sales and marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 40

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. .” 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Contently

AUGUST 15, 2017

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Adobe Experience Cloud Blog

AUGUST 28, 2015

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Cue marketing automation ! Without marketing automation and a handy check-in app, marketers have to succumb to manual list exports and imports.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Webbiquity

FEBRUARY 5, 2018

Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise. Some of this may be due to a false perception that live events are on the decline. Live event data is as pure as information gets.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SmarkLabs

NOVEMBER 18, 2019

Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. Isn’t that just lead generation? Lead gen is more like the “how” part of the equation.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Lead Liaison

FEBRUARY 28, 2023

QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. Lead liaison provides a pre-event marketing platform if you need assistance. QR Codes: QR codes keep the experience completely digital.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

SmartBug Media

NOVEMBER 11, 2020

In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” What is an account-based event marketing strategy? Here are six ways to incorporate your ABM strategy into your virtual events to drive success: 1.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

SnapApp

DECEMBER 20, 2018

To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Just because a lead fits a persona (has the right title, works at the right company, etc.), Leverage Events (Digital and In-Person). Invest in Lead Nurturing.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

The Lead Agency

NOVEMBER 3, 2019

Make an Impact with Event Marketing Event marketing can be particularly effective in the technology sector, as individuals get to actually experience your product, which can help to lower any uncertainties that they have. 44% of marketing leaders believe automation will become more important as a skill in 2020.”

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. We found that there was often a disconnect between sales and marketing teams. Sales teams are focused on closing the deal. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Only B2B

FEBRUARY 11, 2024

Let’s explore the three distinct types of intent data to drive you to sales: 1. You’ve turned a hesitant browser into a sales-ready lead. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations. First-Party Intent Data: Did you know?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Vidyard

OCTOBER 3, 2018

It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit. A video library is an owned video channel that brands can use to manage all of their video content.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bottom line: its the numbers.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52