Ethics Forrester Information Marketing AI 
Contently
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.
Hubspot
AUGUST 30, 2023
Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?
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Content Standard
NOVEMBER 16, 2023
A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. The result is generic, uninspiring marketing that fails to resonate with buyers.
Martech
MAY 23, 2023
Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. Ethical concerns?” However, at some point, this shifts.
Salesforce Marketing Cloud
AUGUST 23, 2022
When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. And they know how to do it while navigating complex regulations and maintaining the highest levels of financial ethics. What is insurtech? That’s impossible to ignore.
Martech Advisor
DECEMBER 11, 2019
Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI).
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” But when you feed predictive business models with quality information, you know the output is trustworthy — that’s the value of good data.
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