Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 83

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 83

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. Without these reviews, buyers can find it confusing to separate out the information they want from just marketing hype. Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Over the past decade, marketers have embraced the concept of “big data.” "Big" data is not always "better."

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

ANNUITAS

DECEMBER 11, 2014

I have been to many conferences and read many marketing articles about having marketing get a seat at the table. In working with many clients and speaking with marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations.

CMO 100

CMO Peer-to-peer Lead Ranking Lead Scoring 100

nDash

JULY 22, 2021

While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Have writers seen shifts in payment structures? Many turning to the freelance industry do so out of necessity, instead of by choice. and three percent.

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. VMware, MS Battle Over Virtualization Management. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Content Standard

OCTOBER 6, 2014

On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. Where Will Content Marketing Go in 2015? Commit to data on a daily basis as through predictive modeling.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. TCO was valuable as a financial model, to analyze the true and complete cost of IT across the enterprise and over time.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

APRIL 15, 2014

SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. And research from Forrester indicates that the late engagement could have serious impacts on win rates? First you need to ignite the buying journey.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Pam Didner

JANUARY 20, 2021

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. . What is Channel Partner Marketing. Who Owns Sales Enablement.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Heinz Marketing

JUNE 3, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. How do you bridge that gap?

Top of Funnel 59

Top of Funnel Lead Ranking Enterprise Management Work Management 59

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. How do we know? 50% of our event platform customers are from the life science industry. On average 1–3% of their total annual sales.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Valasys

DECEMBER 10, 2018

Are you a customer-obsessed marketer or a customer-naïve one? According to Forrester, a marketer that is passionate about their customers is three times more likely to cultivate consumer advocates than marketers who don’t pay that close attention. Aligning marketing executions with advocate’s success.

Enterprise Management 58

Enterprise Management Marketing Management Planning Word of Mouth 58

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outgrow

AUGUST 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! Sydney’s involvement in customer experience management for Adobe’s most strategic customers. Becoming a function of the market: skills to hone to emerge as a top CMO.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Metadata

FEBRUARY 22, 2021

This is the fourth category I’ve created in my software career. I’m kind of a hybrid Product Manager, Product Marketing geek. I’ve spent my life building software for big companies. He joined HP Software and became my boss and he’s why we’re talking. My name is Gil Allouche.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Heinz Marketing

OCTOBER 29, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I think what people tend to do is they start thinking about the marketing far too late in the game, and they really have to take it way back.

Top of Funnel 70

Top of Funnel Work Management Enterprise Management Conference 70

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40