illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. For instance: Using LinkedIn and Twitter ads to reach your audience with ungated, top-of-funnel content that makes their lives better. Want to feel depressed about marketing? And second, that you’re a human being.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Porch Group Media

FEBRUARY 26, 2020

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% Most popular with people in their 20s, the breakdown of Twitter user demographics is as follows: 32% of 13-17 year olds use Twitter.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 23, 2016

Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Pew Research ). Pew Research ). Infinit Datum ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. Source: We Are Social ; eMarketer. Twitter : 24 percent of US adults. Source: Pew Research.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. Research Reveals Most Influential Social Media in B2B Buying. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. You can track data effectively with Twitter analytics. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Grand View Research ). In Q1, Twitter hosted more than 1,200 live-streamed events. eMarketer ). billion by 2027.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Digital B2B Marketing

SEPTEMBER 20, 2012

Some marketers do not see value in personas beyond the audience research. Moving from research and insights to personas may simply be seen as marketing fluff. Agencies or consultants selling persona development need to emphasize the extensive research that goes into their personas, not just the value of the character-based output.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

readwrite

FEBRUARY 16, 2012

Twitter advertisements, which, anecdotally, have proven to be highly effective in boosting sales, will be available to more small businesses come March. Glennz Tees, an online merchant in Austin, Texas, told the Associated Press that December sales doubled after they started advertising on Twitter.

Twitter 40

Twitter Paid Search Agency Adsense Ads 40

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Pew Research). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Similarly, a research librarian is valuable. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Share your perspective below or with me on Twitter ( @wittlake ).

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digital B2B Marketing

JULY 3, 2012

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Share your experience in the comments below or with me on Twitter ( @wittlake ).

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. This rapid increase in spending can be tied to social media.

Facebook 128

Facebook Rules Advertisements Advertising 128

Porch Group Media

JULY 13, 2021

48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. eMarketer). (Wolfgang Digital). 23% is the online shopping cart abandonment rate on average. Baymard Institute). Mobile sessions account for 59 percent of all sessions on ecommerce sites. Smart Insights). Smart Insights).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Digital B2B Marketing

APRIL 11, 2011

Otherwise, read on, and please share your thoughts below or with me on Twitter. According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Comment below, or share your perspective with me on Twitter at @wittlake.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. “We started talking about what to do,” says Linda. When I ask myself how much I read, it is maybe one book a month.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. aged 13-16 are on TikTok, according to eMarketer. Video consumption habits among consumers have undergone a radical and permanent shift. But Vine was short-lived.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

OCTOBER 28, 2011

The Twitter Complaint. I went to Twitter and started asking @BigBoxCares why my roof was leaking not in one place -- but several. My tale of woe and subsequent turn to Twitter as recourse is not uncommon in today's highly socialized world of customer service. Expectations of Twitter Complainers. So, what did I do?

Twitter 28

Twitter Emarketing Marketing Management Social Media 28

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ). Nearly half of all the employees conducting research for B2B purchases are millennials. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

SEPTEMBER 6, 2011

Things look promising for Promoted Tweets, Twitter's advertising platform. New data from market research firm Lab42 , as reported by eMarketer , shows that 24.8% of Twitter users say they have seen Promoted Tweets from brands that are relevant to them. Marketing Takeaway.

Relevance 28

Relevance Promotion Twitter Emarketing 28

Porch Group Media

JULY 16, 2018

Take a look at the numbers: 90% conduct research online. In addition, check out these ten hallmarks of millennials’ furniture and home décor and spending (Coresight Research): Household formation and home ownership is declining. Many millennials tend to flock to online sources for pre-purchase research. 56% download music.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. You didn’t commit enough time to initial market research. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

Social Media 40

Social Media Buy Media Emarketing 40

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” For example, some companies think they have to be on Twitter.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100