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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). eMarketer ). Marketing Charts ). eMarketer ). MarketingProfs ).

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Search Engine Land.

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Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. As you might expect, Facebook and Instagram make up a huge part of the video ad spend market. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. Does it sound familiar?

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

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What the Next Generation of Marketers Are Learning in School

Hubspot

Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. But this time, I''m an Adjunct Professor, teaching my first class: eMarketing. Read on to get an inside scoop on what marketing students are learning today.