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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Search Engine Land.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). eMarketer ). Marketing Charts ). eMarketer ). MarketingProfs ).

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. WordStream ) B2B PPC campaigns cost between $115,000 and $122,000 on average.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

Analysis of Online Marketing Campaigns Effectiveness from A to Z by Search Engine Journal. ” Creating Custom Reports in Google Analytics by PPC Hero. While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. The Seven Performance Metrics that Matter Most by eMarketer.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method. According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video.

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