Hubspot

MAY 3, 2017

Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. Topics include Instagram and Facebook marketing and how to do public relations on social media.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

SocialPilot

FEBRUARY 6, 2024

Global Spending on influencer marketing has increased to USD $34.08 billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 The global influencer market is valued at $21.1 Twitter Space.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed. First, search engine optimization techniques have drastically changed in the last three to four years.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

Cost 65

Cost Video Marketing Ads FAQ 65

EMagine B2B Blog

FEBRUARY 5, 2015

The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. Hopefully you’re feeling inspired again and your own marketing juices are flowing. B2B Web Strategy Video YouTube'

Youtube 40

Youtube Video Marketing Marketing Analytics Tools Webinar Metrics 40

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EMagine B2B Blog

AUGUST 9, 2012

YouTube is by far the most popular video channel on the Internet. Her are 7 ways to improve your presence on YouTube: 1. [.]. With 4 billion videos served daily, how do you get your B2B videos seen by your target audience more than cats playing piano or babies laughing at the antics of their parents?

Youtube 40

Youtube Advertising Channels Video Marketing B2B 40

Webbiquity

MAY 30, 2010

Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Billy Mays’ Resurrectifier Commercial – YouTube. Resco Packer-Viking Week – YouTube. It’s a phone that runs Windows Vista, and it connects to the Internet through America Online.” Tasteless, but funny.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Valasys

JANUARY 3, 2024

Video content is also a great way of gaining exposure It pays to remember that in addition to the usual online marketing channels such as Google, and the obvious need to gain exposure through it, YouTube also plays a pivotal role when it comes to B2B SEO. A good trick is to turn your online content into videos.

SEO 40

SEO B2B Youtube Link Building 40

Vidyard

FEBRUARY 27, 2013

Specifically, we’re going to focus on leveraging the power of YouTube, teaser videos and YouTube annotations. First stop, the power of YouTube. However, if YouTube isn’t at the top of your list of traffic generators, you may want to reconsider. That’s our third knock-out punch: YouTube annotations.

Youtube 51

Youtube Traffic Video Marketing Top of Funnel 51

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Guest post by David Gutierrez. You need to tell a story.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020.

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

JULY 15, 2022

Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. They spend a lot of time online. Marketing to boomers on social media is more profitable than ever. Promote videos on YouTube. FAQs about Baby Boomer marketing.

Planning 118

Planning Content Marketing & Strategy Youtube 118

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. To learn more, view the YouTube video below. Happening right now in San Diego!)

Online Marketing 48

Online Marketing Tactics Landing Pages Marketo 48

Optinmonster

AUGUST 2, 2023

This means videos are essential for online shopping and should be a big part of online marketing. YouTube is the most widely used video marketing platform with 90% of video marketers trusting the world’s #1 video site. Beyond Video Marketing. The rise of video marketing seems unstoppable.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. If that's the case, lets make sure that we know what we're getting ourselves into ahead of time and if we do need to wait, provide some added value.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. Teach us (quickly). So what do HubSpot and TikTok have in common?

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

KoMarketing Associates

FEBRUARY 10, 2021

Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Martech

JUNE 9, 2022

More than 90% of all the online marketers I know are focused on direct response where efforts can be directly tracked… with this basic ads platform, it appears that tracking will be rather difficult,” Maly said. I mean Apple didn’t update iOS to ‘help protect users.’

Facebook 104

Facebook Planning Paid Search Agency Ads 104

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Almost 70% of internet users go online to WATCH VIDEOS! B2B content creators should seriously consider creating videos and uploading them to Youtube. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

BOP Design

APRIL 26, 2022

The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Attending these virtual events is a great introduction to LinkedIn Marketing Solutions and creates educational materials for anyone looking to learn more about B2B marketing.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

ConvertKit

JULY 6, 2020

But Jenell’s cousin told her about this small community she’d found on YouTube – women doing what they called The Big Chop: cutting off all their relaxed hair in one swoop to then grow out their natural hair. When Jenell got home that night she binged all the YouTube videos where women were documenting their Big Chop.

Youtube 74

Youtube Education Video Marketing Opt-out 74

Stevens & Tate

JANUARY 6, 2023

Digital marketing is a bit different. It refers to the use of digital channels to market to consumers. For example, both online marketing and mobile marketing are forms of digital marketing. Digital marketing can get expensive as well.

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Mobile Advertising 115

KoMarketing Associates

MARCH 1, 2018

Tons of GDN views and clicks come from YouTube: YouTube is king for video ads, but it’s also responsible for a large percentage of Google’s display inventory. You can also opt to never advertise within mobile games in the play store as well as stay away from YouTube entirely. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

Navigate the Channel

MARCH 29, 2024

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Add Your Digital Information to Your Print Advertising Yes, it’s simple, but it’s the easiest way to combine offline and online marketing.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120