Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Martech Advisor

SEPTEMBER 26, 2019

If you are running ads on display networks such as Google Display Network (GDN) or Microsoft Audience Network, it’s a good idea to evaluate various targeting options to expand your reach. ·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. It happened at the Rio Olympics. Ratings dropped 15 percent from London 2012. So what happened?

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Now marketers using social media have to actually, well, use it.

Social Media 28

Social Media Media Analysis Network Marketing 28

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 20, 2011

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. 11 Must-Read Marketing News Blogs/Sites. Are you one of them?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? Image credit: Buffer.

Social Media 100

Social Media Stats Media Emarketing 100

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. use YouTube, making it is the most popular online platform in America.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Directive Agency

MAY 2, 2017

As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns. What is influencer marketing? How effective is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Dell was one of the first big companies to embrace social media.

Facebook 28

Facebook Examples Emarketing Youtube 28

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157