eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
ViewPoint
APRIL 25, 2011
Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Let’s look at the difference between the short-term and the longer-term reality about leads: Lead Generation is a hello and a handshake. One that won't happen if marketing programs stop at "lead" generation.
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