eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
ViewPoint
APRIL 25, 2011
PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem?
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