Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Contently
NOVEMBER 7, 2016
Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Companies ranked between 11th and 25th generated just 10 percent of Q2 revenue. There’s only so much time in a day, and mobile’s growth has come at the expense of other formats.
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