markempa

MAY 13, 2007

The CEOs who cower to the will of their investors, boards, analysts and media? The media who criticize leaders for thinking long-term? " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. So whos to blame? The investors who applaud short-term returns in their portfolio? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

SEPTEMBER 12, 2007

Rather, I dangle a worm or a grasshopper in front of the fish and say: “Wouldn’t you like to have that?” Why not use the same common sense when fishing for people?”

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

markempa

SEPTEMBER 1, 2006

Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 28, 2006

MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 9, 2007

I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?” This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. My e-book was even included on his list successful of examples of the genre. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 23, 2006

If possible, you’ll need a separate function, internally or outsourced, that can manage the lead qualification and followup process for you.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

DECEMBER 7, 2006

Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MAY 21, 2007

Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. In the beginning, you won’t have all the data you need. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 29, 2007

It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MAY 18, 2007

I’m wondering what you do in your company to foster better sales and marketing collaboration? Please share your thoughts and comments. Your comments could be included in my next book.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

FEBRUARY 28, 2007

You don’t protect your one good idea because your afraid you’ll never have another good one." " Again, its not the car. Its the crew and driver.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

The Effective Marketer

FEBRUARY 3, 2011

I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

By implementing closed-loop-feedback huddles, I’ve watched clients increase revenue from marketing leads, improve lead conversion and help more sales people meet quota. Not to mention they actually know the real value of their marketing and sales pipeline.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120