SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Lake B2B

FEBRUARY 29, 2024

Email marketing serves as a powerful tool for doctors to connect with patients, build trust, and provide valuable information. To maximize the impact of healthcare email marketing, doctors must adhere to best practices that ensure professionalism, compliance, and engagement.

Email Marketing 59

Email Marketing Practices Best Practices Trust Marketing 59

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Copy.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Are We Ready to Improve/Add Email? Align your content strategy.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Heinz Marketing

OCTOBER 21, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Even with Halloween approaching, few things are scarier than realizing that marketing email you sent just went out with a huge mistake in it. Send a new test email every time there are new edits. Send a new test email every time there are new edits.

Email Marketing 137

Email Marketing Practices Planning Best Practices 137

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

SendGrid

JULY 14, 2022

Want to take your email signature marketing campaigns to the next level? Follow these tips, best practices, and examples. The post 11 Email Signature Marketing Best Practices appeared first on SendGrid.

Email Marketing 81

Email Marketing Practices Best Practices Marketing 81

SendGrid

DECEMBER 14, 2022

Want to elevate your email marketing strategy in the upcoming new year? We’ve got 6 highly effective email content best practices to get you started. The post 6 Email Content Best Practices for Your 2023 Marketing Campaign appeared first on SendGrid.

Practices 82

Practices Email Marketing Campaigns Best Practices 82

SendX

DECEMBER 10, 2021

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

Email Marketing 267

Email Marketing Practices Best Practices Marketing & Strategy 267

SendGrid

JULY 18, 2022

Send flawless emails (every time) by following the steps in our email marketing checklist before you press send. The post Ultimate Email Marketing Checklist (22 Best Practices) appeared first on SendGrid.

Email Marketing 89

Email Marketing Practices Best Practices Press 89

SendGrid

DECEMBER 6, 2022

Get tips for holiday email campaigns. Learn how to decrease workload and increase sales with Twilio SendGrid email marketing automation tools. The post 10 Email Marketing Automation Best Practices to Boost Holiday Sales appeared first on SendGrid.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Email Marketing Practices 86

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

Lake B2B

AUGUST 29, 2023

Healthcare email marketing has become essential for businesses to remain relevant and engage their customers consistently. Healthcare email marketing uses authentic healthcare data and segmented email lists to build a regular line of communication and trust among customers.

Email Marketing 52

Email Marketing Practices Marketing & Strategy Marketing Strategy 52

Martech

JUNE 15, 2023

A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work. appeared first on MarTech.

Email Marketing 85

Email Marketing Practices Examples Tips 85

Industrial Marketer

JUNE 23, 2021

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing.

Email Marketing 95

Email Marketing Practices Best Practices Distribution 95

PureB2B

OCTOBER 8, 2020

Creating an effective email cadence is hard. Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? Bridging the Email Gap. Marketing faces the same goals. Email Velocity.

Top of Funnel 118

Top of Funnel Email Marketing Work Management Marketing Management 118

Porch Group Media

OCTOBER 27, 2022

Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. . Email Copy Guidelines Email copy can make or break the success of your campaign.

Email Marketing 52

Email Marketing Practices Best Practices Landing Pages 52

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 Source: Really Good Emails. When a subscriber receives your email they should feel like it was specifically made for them.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

ClickDimensions

SEPTEMBER 11, 2023

Small & medium sized businesses face specific barriers to modernizing B2B marketing and sales strategies. Learn what they are, and our recommendations to overcome them.

Email Marketing 52

Email Marketing Practices Best Practices Barriers 52

Porch Group Media

APRIL 8, 2021

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. In fact, more than 55% of marketers have reported receiving the best ROI from email campaigns.

Email Marketing 69

Email Marketing Practices Best Practices Guidelines 69

Delivra

APRIL 15, 2019

billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. Source: Really Good Emails.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Purchasing email lists is linked to several issues that could harm your email marketing initiatives.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Benchmark Email

JANUARY 3, 2023

As the online landscape continues to evolve, email marketing best practices are constantly changing. It can be tough to keep up with all the latest trends and tips, but we’ve got you covered.

Email Marketing 40

Email Marketing Practices Best Practices Advertising Benchmark 40

Fount Media

MAY 29, 2023

Be it automotive, The post 4 Best Practices to Supercharge Your Sales With Wholesale Industry Email Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Marketing 52

Email Marketing Practices Best Practices B2B Sales 52

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. The first is that email marketing is the default form of permission marketing.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Test and Control.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Only B2B

AUGUST 26, 2019

Email marketing is one of the most used and prospect pitching tools that marketers have used since email became a rage. Interestingly, the reach and the impact of email marketing. The post Email Marketing Best Practices for B2B Companies appeared first on ONLY B2B.

Email Marketing 74

Email Marketing Paid Search Agency Practices B2B Marketing 74

PureB2B

OCTOBER 8, 2020

Creating an effective email cadence is hard. Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? Bridging the Email Gap. Marketing faces the same goals. Email Velocity.

Top of Funnel 62

Top of Funnel Work Management Email Marketing Marketing Management 62

SendGrid

NOVEMBER 13, 2018

How long should an email be? Here are a few of our recommendations for everything email length, from email copy to subject lines and email addresses. The post Email Marketing Length Best Practices appeared first on SendGrid.

Email Marketing 59

Email Marketing Practices Best Practices Marketing 59

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. These few words matter a lot.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. And it’s producing a sea of sameness. Don’t tell people what they already know.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182