The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Why Is #MarketingAutomation Maturity Still Woeful? Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Heinz Marketing

AUGUST 2, 2018

“How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. What is your email management strategy?

Eloqua 45

Eloqua Work Management Marketing Management Product 45

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. Christopher M , Demand Generation Manager. . Christopher M , Demand Generation Manager.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Tomorrow People

MARCH 13, 2018

So what you get from your digital marketing manager at Tomorrow People? Channel management; paid, earned and owned media. Thought leadership management. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Customer relationship management (CRM). Ongoing training. Integrated campaigns.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

markempa

NOVEMBER 29, 2016

I say I’m a sales professional trapped in a marketer’s body. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. The mandate for most sales organizations is, make more calls, send more emails. These are tactics that are absurd. Jill: Sure, Brian.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. He defined the tenets of the new world of marketing in Revenue Performance Management. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Outreach

FEBRUARY 28, 2018

Those who attended our sales excellence conference last year know that the speakers are one of the MOST special, exciting and unusual parts of Unleash. Once again, we are bringing you veteran sales experts, alongside fresh and new voices you won't see anywhere else. Amy Slater, VP of Sales at Palo Alto Networks.

Eloqua 81

Eloqua Work Management Startups Marketing Management 81

Heinz Marketing

SEPTEMBER 17, 2018

This was another great episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Matt: That is awesome.

Work Management 65

Work Management Eloqua Marketing Management Training 65

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Ledger Bennett

APRIL 1, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Vidyard

MAY 10, 2018

The sales tech landscape is overwhelming. With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Next, consider your existing sales tech stack.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Varicent

MAY 31, 2018

A CX Consulting , on how Customer Success can get involved in the buyers journey and impact the sale before it happens. A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). This is an interview with Kia Puhm , Founder and CEO at K!A Welcome, Kia!

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. eMarketing Strategies for the Complex Sale.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ledger Bennett

DECEMBER 18, 2019

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

TrustRadius Marketing

DECEMBER 16, 2019

Organizations lack trained professionals to effectively use the tool. Marketers often complain that their tool is difficult to use out-of-the-box, that there aren’t enough training resources, and that onboarding and implementation can be a very slow process. The platform requires high maintenance.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

Education 100

Education Marketing Automation Services Work Management Planning 100

Heinz Marketing

MARCH 29, 2018

This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What is your email management strategy? Technology is my friend.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Televerde

APRIL 14, 2020

For 25 years, Televerde has employed more than 3,000 incarcerated women in Arizona and Indiana, with 94 percent advancing into professional career positions in sales, marketing and technology fields. Homestead Correctional Institution and Provide Career Pathways to Women. PRIDE Enterprises ). that is staffed entirely by incarcerated women.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Televerde

MARCH 7, 2022

Today we share our conversation with Ashley Cruz, Marketing Technology Manager. When I was 16, I started a retail job and within six months became a shift manager. It was a hybrid role that allowed me to gain experience in accounting, customer service and retail management. Tell us about your journey with Televerde, Ashley.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. Audit existing content.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. I've seen four distinct strategies: training. Among B2B vendors, Eloqua is the poster child for this approach. But not everyone can afford through training and preparation for a marketing automation deployment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

SWZD

SEPTEMBER 11, 2019

PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM).

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

SmartBug Media

JANUARY 13, 2020

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Native social media management? Unless your sales team and your marketing teams like operating in silos, the last thing you want is two sets of databases that do not integrate with one another.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Individual models predict the individual’s likelihood to be the best sales contact.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120