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Top 10 marketing automation tools every marketer must have

ClickZ

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua. The tool is an effective personalization device that can be used across various channels like email, video, and mobile. Perfect for: Driving lead management.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Surely mobile can do more than that.

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

Their mobile phones are an extension of their hands. According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100
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Why Content Experience Matters

Convince & Convert

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. Do you have a way to actually figure out what’s working?” —@randyfrisch. Chris Moody’s Website.

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10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Tom has written a fantastic book that will change the way you think about mobile. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Tom Webster. David Meerman Scott. Steve Woods.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”