Ledger Bennett

JANUARY 26, 2020

To properly build an outreach strategy, it’s crucial to understand that each channel has its place in a coordinated Marketing plan. How do you get the most responses from your existing lead pool? Prospective customers likely use email, text, phone and social media daily, so pursuing leads on each of these channels has its benefits.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Convince & Convert

JANUARY 21, 2016

Oracle Marketing Cloud Blog. B2B Marketing Tool, Oracle Eloqua. Video Marketing Tool, Vidyard. I had my marketing plan. I knew my market.” ” We can all find a lesson to be learned from Chris’s younger self: What haven’t you thought through in your own marketing plan?

Content 87

Content Eloqua Mobile Marketing Twitter 87

Hinge Marketing

NOVEMBER 29, 2013

by Lauren Harper, Eloqua. Creating a Marketing Plan: A Guide for Professional Services Firms. How do you build a marketing plan to accommodate these changes? This introduction to Hinge’s new Marketing Planning Guide will lay the groundwork to help address some of your key marketing planning issues.'

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Allocadia

APRIL 16, 2019

In a world of SaaS technologies and innovative approaches, why is a PPT deck or Excel spreadsheet the way comprehensive marketing plans are created, documented, and communicated throughout the business? The opposite is true for those who fail to plan strategically, as only 50% of companies with flat, or negative growth do the same.

Planning 40

Planning Allocation Lock-In Work Management 40

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. How marketing automation syncs with CRMs. OK already- It’s time for Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Effective Marketer

JUNE 1, 2012

Content drives marketing automation, so the best starting point is to understand what you already have. You can then start leveraging those assets with your marketing automation solution while you and your team craft new content. Step 4: The Content Marketing Plan. Quick Guide to Marketing Automation , by Michael Leander.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

DECEMBER 13, 2011

I’m using “training” in a broad sense to include all types of preparation before deployment: these include marketing planning, process change, content development, metrics definition, and organizational realignment as well as actual training in system use. Among B2B vendors, Eloqua is the poster child for this approach.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

LEADership

DECEMBER 20, 2013

Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

The Effective Marketer

MARCH 10, 2011

After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SnapApp

JANUARY 29, 2015

To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

SnapApp

APRIL 3, 2014

Creating a marketing plan that’s engaging and fun for an event is no easy task, but it isn’t as hard as you may think. Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done!

Planning 48

Planning Marketo Eloqua Landing Pages 48

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

DECEMBER 5, 2011

This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s. Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Content Marketing Institute

SEPTEMBER 20, 2018

Eloqua for marketing automation. Where Cisco once had marketing plans based on products, it now presents the customer concerns and asks the product teams what they have that addresses those concerns. BlueKai for managing Cisco’s and third-party data to create audience groupings. Cookies from the Cisco website.

Creativity 73

Creativity Enterprise Management Buyer Personas Content 73

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. I think step one should be basic marketing planning. Start with a plan.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Heinz Marketing

AUGUST 3, 2020

And if you talk to the people that coach them on how to build a practice and how to build their book of business, there’s a three-month process to building out a marketing plan before you’ve even started on building a brand. We work a lot with wealth managers and financial advisors. It was helping people, educating them.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Customer Experience Matrix

MARCH 29, 2016

They position themselves as “marketing performance management” with no mention of anything resembling journey orchestration. That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration).

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

JULY 18, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Stack Moxie integrates with many major marketing and sales technology platforms through their standard or custom integrations. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua.

Marketing Automation Services 114

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 114

Customer Experience Matrix

FEBRUARY 10, 2011

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. Twelve of the 14 are also found in five big-business products on the right.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Digital B2B Marketing

MARCH 14, 2013

The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

The Effective Marketer

JUNE 20, 2011

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Automation Market The Marketing Automation market is at an interesting stage. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Marketing Insider Group

JUNE 9, 2011

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

ClearVoice

JULY 20, 2020

You know the firm is likely a small firm with non-sophisticated marketing prowess if… after using Wappalyzer on the firm’s website you see that they are using Mailchimp for their emails and automation, and have their website built on Squarespace, Wix or some other basic content management system.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Hinge Marketing

JULY 21, 2022

How do you combine owned, earned, paid, and shared media into an integrated marketing communications plan? Download the Marketing Planning Guide for Professional Services. What is integrated marketing communications? Download the Marketing Planning Guide for Professional Services. Shared Media.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Referral Rock

OCTOBER 30, 2019

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. If you want to truly succeed, regardless of your industry or size, you need a solid marketing plan in place. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. This will force marketers to reconsider the quality and quantity of the content they put out. My philosophy is "work smarter, not harder" by creating the most efficient digital marketing plan you can.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62