Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. This is part of a larger industry trend to offer free deployment. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been creeping in that direction with the previous two posts about revenues, growth rates, and market share. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? The second thing you’ll notice is the year-on-year trend.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. In fact, this trend extends back for the past two years, which is as far as my VEST data goes. For B2B marketing automation, we’re not there yet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Anyway, back to the estimates. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Marketing Automation Integrations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Envy

JANUARY 28, 2018

We expect this trend to continue. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation. Influencer marketing. A final word on B2B marketing trends in 2018.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Account Based Marketing (ABM). Sales and Marketing Alignment. But it’s not new, and it’s not a trend.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

MAY 5, 2020

What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

OCTOBER 10, 2012

That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. But the bigger story, which SetLogik itself recognizes clearly, is that they’re creating a real marketing database. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. What are College Students to Do?

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

chiefmartech

SEPTEMBER 21, 2018

As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

ANNUITAS

JANUARY 10, 2011

Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. What about testing?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Identify two or three opportunities that would allow you to focus on their priorities and easily bridge to your offerings.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Content Marketing Institute

MARCH 22, 2018

They analyze what has worked, as well as content trending online, and suggest topics, key phrases, headlines, and formats to ensure that iQ maximizes its reach. HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors. @LukeKintigh Click To Tweet.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Paid Search Agency 107

SmartBug Media

MARCH 18, 2019

In addition, Wistia’s advanced analytics has features such as trend graphs to track an entire video library and performance over time. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Video heat maps and viewing trends. Device detection.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

MAY 10, 2016

The market is flooded with so much content, so much that simply getting someone’s attention is now a precious thing.”. 3 Ways to Use Video to Get More Out of Marketing Automation. The Lenovo marketing tech stack. As you can see, marketing technology gets cumbersome fairly quickly. Get the Guide. Get the Guide. ×

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

Act quickly on news and trends that affect the opportunity. The role of intent data in Account Based Marketing . BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. Expand and refine opportunities.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Engagio

FEBRUARY 21, 2020

Look out for applicable trends, such as “we see accounts in industry X churn at a much higher rate than other industries,” or “if a customer has under X number of employees, we really see them struggle with stickiness/adoption.”. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. via Marketo sync filter or Eloqua program) to meet their requirements. This created difficulty in using the MAP’s native SFDC integration as-is.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Vidyard

SEPTEMBER 22, 2014

Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers. “Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers. “Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50