Envy

JANUARY 28, 2018

Reading time: 7 very informative minutes. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Marketing Automation. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Ledger Bennett

MARCH 12, 2020

– YouTube. Create videos to run through online demos, product information or industry insight and upload to the hub. Think creatively about how to reach people when their options for travel are limited: Package up your best client case study and product information and get it on their desk either at work or at home.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 40% of people will respond better to visual information than plain text. YouTube ). Internet Retailer ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. For more information, visit snapapp.com. Here’s how it works: Throughout a video, periodic content and questions appear asking the viewer to participate.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 14, 2016

Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. YouTube is Important — But so is Your Website. More than 20B videos are played on Snapchat, YouTube & Facebook each day.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. More information about working at Vidyard is available on the careers page.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 4, 2014

Get ’em to a campaign landing page When using YouTube as a distribution channel, it’s important to drive viewers back to your website to watch more of your content, avoid potential distractions, and eventually convert. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos. Check it out!

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. For more information, visit snapapp.com. This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. For more information, please visit www.salesforce.com/ventures. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. For more information, please visit www.salesforce.com/ventures. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Creating Surveys for Twitter Followers. The opposite works as well.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

markempa

NOVEMBER 29, 2016

The way that people buy, and go about getting information, has dramatically changed, and the way that we’re selling hasn’t. One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. And their leadership is bought in at that sales director level.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. This highly effective piece sits front and centre and acts as the hub for all other information on the page. Including a video has proven to be the best way for us to accomplish this entertainment factor.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Well, welcome everyone to another episode of Sales Pipeline Radio. This is live.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Vidyard

NOVEMBER 28, 2014

In fact, some may not even want to give you their contact information yet. Deltek Realizes the Value of Video Analytics in Shortening Sales Cycles Campaign Overview Just over a year ago, Deltek’s video marketing existed mainly on their YouTube channel. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Google does a good job of this with the help information for their various tools. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Heinz Marketing

JULY 18, 2021

Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. Check out [link] for more information, request a demo , follow them on Twitter , and read user reviews here. Pricing and resources. Happy testing!

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? It’s no fun if you have to manage another database, but if the information can be sent directly to your marketing automation or CRM platform, you’re golden. How is this viewer engagement information gathered? Do you have to involve IT every time? What are they skipping?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

FEBRUARY 25, 2015

Modern Marketing Automation systems allow you to track a prospects behaviour on your site, even if you don’t have contact information for them yet. Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

JULY 21, 2017

For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Your own site is a particularly good destination for evergreen content that will remain accurate, informative, and interesting over time (meaning less frequent updates and changes for you). Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Your own site is a particularly good destination for evergreen content that will remain accurate, informative, and interesting over time (meaning less frequent updates and changes for you). Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

OutboundView

SEPTEMBER 20, 2018

Within this space, you’re only discovering topical information such as employee count, revenue, location, or industry. Having the right contact information is absolutely critical for outbound efforts, because it allows you to scale your campaigns. Buyers today are bombarded with information. This means a sales optimization tool.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34