Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Marketing Insider Group can help.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Webbiquity

NOVEMBER 10, 2020

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. For simple, relatively low-cost products, offer free trials and an easy credit card purchasing process.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Litmus

AUGUST 31, 2020

The Pre-Post-Perform framework helps your team harness the power of your subscribers, but it will require you to break out of your silos. Here’s a sneak peek of what you’ll learn in this ebook: How to create a strong, yet streamlined, pre-send process. We’ve created a few different versions of the ebook to help you the most.

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Indeed, you could sniff that Infusionsoft is only now adding campaigns, in the sense of a container to link separate process flows. That brings me to my central observation.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Martech

DECEMBER 14, 2022

Robust QA process. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. The QA process. Instead, create a robust QA process. Proper access management] limits the risk of mistakes being made and allows you to progress users through the access process.

Work Management 108

Work Management Marketing Management Marketing Automation Services Organization 108

Zoominfo

MAY 9, 2022

This process was inefficient, time-intensive, and unpredictable. Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Today, sales is driven by insights.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Nudge.ai

AUGUST 14, 2017

about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do you begin each day – what’s your process? Menaka: How do your sales tools help you get a better read on your prospects? He spoke to Nudge.ai

Process 42

Process Verticals SMB Eloqua 42

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. HS) How do you recommend that B2B companies process, respond to and nurture social leads? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing is defined as building relationship with your leads and nurturing them thoroughly throughout the buying process. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Lead 118

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Expect to continuously refine the process based on the data at hand. Having well designed content isn’t good enough.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Automate systematically the cleansing process. Most ESPs offer similar features, so take advantage of them if they’re in budget.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Ledger Bennett

DECEMBER 18, 2019

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. KPI 2 – Automate as much of the sales process as possible using technology. KPI 3 – Deliver a scalable sales process that results in x% increase in close rate. Can’t be so hard right? Customer Excellence.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

FEBRUARY 18, 2020

Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Ledger Bennett

MARCH 19, 2021

Our clients need a product that automates the collection and processing of these datasets and formats that all link back to revenue performance to provide a clear and accurate overview of revenue intelligence. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. It’s time to say goodbye to that manual copy and paste process. When you’re working with a local editor or your ESP’s email editor, email testing can be a cumbersome process. WHO IS THIS FOR.

Tools 64

Tools Eloqua Marketo Planning 64

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. How to build alignment? Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. This process helps to increase their web traffic in two ways. Or is it just busy work? And the keystone of that groundwork is your goals. Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. They have entirely different needs and should be treated as such. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Varicent

JULY 18, 2017

To take the guesswork out of planning, FunnelCake: Predicts gaps in your revenue plan using a time-based coverage model; Identifies when Marketing and Sales activities need to be completed to have an impact; Notifies you with red-flag alerts on gaps in people, process, and pipeline.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85