The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Ledger Bennett

DECEMBER 1, 2019

This just helps us to take a step back and take a look at the high level marketing picture, before drilling down into skills requirements. There’s a competitive opportunity that accompanies the ability to change more quickly than your peers, and no change at all will leave your organisation stagnant. Modern Marketing Model.

Planning 52

Planning Resources Work Management Resource Management 52

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. How do you help your customers?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

TrustRadius Marketing

JUNE 19, 2019

Some important questions to ask that can help narrow down your list of products are: What type of marketing-channel access do different platforms provide? In order to help software buyers and marketers find the right Marketing Automation software for them, we’ve created a free Buyer’s Guide to Marketing Automation Software.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Meanwhile, sellers need data that helps them increase sales velocity and opportunities. The B2B lead handoff process is broken. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Heinz Marketing

AUGUST 3, 2020

What are some things you recommend to help be consistent in sharing content? By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

chiefmartech

JUNE 6, 2016

What does this mean for marketers and the industry? After reflecting on it for several days — I hate to make rushed, from-the-hip statements just for the sake of hitting a news cycle — I’m inclined to conclude: not a tremendous amount. Sorry, you were expecting something more dramatic?

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. I got the idea while I was at Eloqua. If not, you should.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Heinz Marketing

JANUARY 14, 2019

Relationship-building methods to help you win and keep customers. How Scott’s Inspired Marketing Podcast has helped Scott develop relationships. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Pacific or listen later.

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

AUGUST 4, 2020

Platforms like your ESP, design program, code editor, and more help you accomplish your work, and the right integrations can streamline your production cycle. . So how do you choose the tools that help you scale your email program? Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. .

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Hubspot

OCTOBER 29, 2019

Research shows that top-performing sales reps, who close deals 51% more than their peers , consider social networking platforms "very important" to their success. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. The Power of Social Selling.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep. Well, guess what?

Top of Funnel 98

Top of Funnel Branding Brand Identity Marketing AI 98

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Heinz Marketing

OCTOBER 29, 2018

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. MailTag.io

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. Establishing Thought Leadership among your industry peers. This is according to a study by the American Marketing Association.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

chiefmartech

AUGUST 14, 2017

The keynotes at MarTech Boston were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization. I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Whether peer reviewing copy, sharing campaign results, or sending project updates, B2B marketers can fuel productivity with team collaboration tools. Keep reading! Team Collaboration.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

SnapApp

OCTOBER 6, 2015

The SnapApps give prospects a way to visualize how they would benefit from training and even “try on” their peers' results for size by applying them to their own organizations. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. This helps Prophix create proper segments and follow-up messages.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Zoominfo

AUGUST 7, 2018

Team Collaboration Whether peer reviewing copy, sharing campaign results, or sending project updates, B2B marketers can fuel productivity with team collaboration tools. This begs the question: How does one juggle such a variety of responsibilities? In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. Adding an element of interactivity to your content can improve your results by up to 5x. With SnapApp, you can build interactive whitepapers, quizzes, videos, and a whole lot more to capture your audience’s interest and keep them engaged.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104