Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

SEPTEMBER 29, 2020

Beyond all the cool features that necessary for live session streaming, it adds an additional layer of experience in the form of 3D 360° or 2D graphics that transforms any virtual event from a regular web page into a unique virtual environment that conveys to the attendee the spirit of the event and creates a memorable experience.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SendinBlue

AUGUST 24, 2020

The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. The features in place provide strategic guidance for creating an all-round marketing plan that suits your business and its buyers. Sendinblue. Both include 1,000 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Metadata

FEBRUARY 28, 2022

In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JULY 12, 2016

Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation. 7) Oracle Eloqua. Also features a marketing dashboard and WordPress plugin. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Each tier of the membership offers a larger storage size, more features, and greater control. Users have a lot more control over their content with features like captions or subtitles. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. content shared and engaged with on Facebook which hints the marketers whether their prospects consist a part of any lookalike audience segment.).

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

JANUARY 27, 2011

However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

DECEMBER 19, 2011

My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.), Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2015

Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. (The ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

TrustRadius Marketing

NOVEMBER 14, 2019

What are the most important marketing automation features? Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Let’s shed some light on the range of features that cover the majority of the marketing stack. Lead Management Features. Social Marketing Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

JANUARY 21, 2013

We have our own space where we can pull all-nighters creating amazing new features for our super star customers! We’ve added 5 new members to our team (and 2 terms of coops), and added a ton of new features and additions to our platform. Vidyard has come a long way since we moved into the Velocity Garage.

Eloqua 51

Eloqua Advertising Agencies Video Marketing Twitter 51

Heinz Marketing

OCTOBER 4, 2021

If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. So every week on Sales Pipeline Radio, we are featuring some of the best and brightest minds in sales and marketing in B2B. You went to the Eloqua, this is pre-acquisition. Sangram does it right.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anything Goes Marketing

AUGUST 3, 2009

What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Customer Experience Matrix

JULY 10, 2013

The system can also create Facebook landing pages and track visitors to them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

SWZD

SEPTEMBER 11, 2019

Michelle noted that during her time in PR, a marketer could celebrate when she got the company featured in the New York Times, but she could still not measure exactly how much new business this drove for the company. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Optinmonster

JUNE 21, 2021

Each plan comes with unique features that we’ll look more closely at. These features include things like: Campaign impressions. With all of these features included in the Basic plan, you might be wondering why you’d need to upgrade. You’ll also be limited for the following features: Priority Support.

Cost 64

Cost Lock-In Pricing Price 64

LeadSloth

JUNE 23, 2009

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Those include extensive project management and reporting features. Few offer Inbound Marketing features.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Vidyard

NOVEMBER 14, 2016

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Ledger Bennett

MAY 29, 2018

Some clients take this a step further, segmenting audiences from known contacts and running specific media campaigns based on the audience composition, think Facebook Custom Audiences, AdWords Customer Match or DMP 1 st party data. (If

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Customer Experience Matrix

SEPTEMBER 2, 2011

More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Biznology

JUNE 17, 2013

65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 12% purchased the specific product featured in the ad (Zabisco). (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Great success indeed - Eloqua crew welcome in Atlanta anytime!! A recent improvement has made this feature even more valuable – integrating with LinkedIn.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Share this on Facebook. Interactive PR Guides, Tips and Tools. The tools, briefly reviewed, range from the obvious (e.g., Related Post.

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. kmullett A3: Using slideshares zipcast feature can work, but I’ve found it hit or miss. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. kmullett A3: Using slideshares zipcast feature can work, but I’ve found it hit or miss. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Let’s talk a little bit about Facebook, shall we?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Ideally, apps should take advantage of smartphone features. • Here’s a recap of a few of the key sessions and conversations from the summit. Answer questions and establish expertise.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100