strategy 
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?
PureB2B
APRIL 4, 2024
Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.
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Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. A few tweaks here and there.
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
Webbiquity
NOVEMBER 12, 2022
In business, efficiency is about getting the most out of your available resources. Here are five tips on how to make efficiency an everyday priority in your business. Automate as many tasks as possible within your business to become more efficient. Contributed post. Image credit: Nattanan Kanchanaprat on Pixabay.
Marketing Insider Group
APRIL 10, 2024
Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. Customer-centric approaches are meant to help us put buyers first.
Speaker: Steve Benson, Founder and CEO, Badger Maps
To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results. Why attend?
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what? You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
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