Paul Gillin

MAY 27, 2010

At their simplest level, friends connections are an efficient way to stay in touch. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. That’s actually how it works in real life, too.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 29, 2012

The new Dry Max line featured an absorbent gel that improved diaper efficiency while cutting materials and costs by 20%. In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

SEPTEMBER 17, 2014

The Journal’s time-pressed audience wants efficiency, not just brevity. A longtime Wall Street Journal writer and editor, Blundell documents the almost obsessive culture at that newspaper with packing more information into less space. The reason for taking words out, though, is to fit more information in.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

NOVEMBER 28, 2011

That means that there’s little incremental benefit to be had from making supply chains more efficient. We are awash in goods and services today, they point out, and prices are flat to declining in many markets. In the future, value will come from generating demand that never existed, as the iPhone has done.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 16, 2010

In short, we’re all going to become a lot more efficient at doing what we do. Organizations will flatten and fragment because vertical hierarchies move too slowly. Corporations will divest non-strategic businesses because slimmer profit margins won’t support them.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2010

At their simplest level, friends connections are an efficient way to stay in touch. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. That’s actually how it works in real life, too.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

” This has yielded a reduction of operational expenses and operational efficiencies, since offices can be set up with much less overhead. . “Bankers can now be independent from a local client-server environment and leverage mobile devices.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. There is no room for sex appeal, status, feeling good, tastes great or less filling.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

Let’s further assume that efficiencies will enable us to reduce administrative support costs to one-quarter of an FTE the second year and 10% the third year. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year.

ROI 50

ROI Paid Content Social Marketing Webcast 50