Onalytica B2B

JULY 26, 2018

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. Celebrity endorsements are risky and less effective than using social influencers. The Kim K effect. In summary, Pharma is lagging when it comes to running successful organic influencer campaigns.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. Again, in terms of cost and results, this is a very effective way to promote your brand in ways other than conventional advertising.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

MARCH 9, 2017

. #2 Paid influence is more effective than earned influence. We’ve touched on this briefly already; paid and earned influence cannot be compared like for like as the effectiveness of both are totally dependent on the brand and their requirements. However, this is just one method of engaging with influencers.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

SEPTEMBER 7, 2018

I regularly share tips and tricks for effective Personal Branding, creating business and product brand strategy, Digital Marketing, Social Media Marketing and technology integration via various social media like Twitter, LinkedIn and on my blog, jadirectives.com. . So it is necessary to develop effective Communication skills.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. Ensure that this isn’t only efficient, but effective, by employing a tool to aid with advocacy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

OCTOBER 1, 2018

But I prefer the organic/friendship approach to the paid side. Such a smart, fun and effective tactic. It is starting out with many experiencing its traps and trepidations but winning organizations will “fail fast”, learn and use this essential discipline to pave a successful future.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 1, 2017

I started my career in the real Advertising/Madison Avenue world many years ago where I was involved in both creative brand development as well as measuring the effectiveness of campaign buys. Additionally, I am very passionate about the concept of building internal Social Advocacy in larger organizations.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 22, 2018

Influencer Marketing is all about organically building partnerships with influencers that are aligned with your brand to gain your target audience’s trust , while influencer advertising tends to revolve around paying influencers to bring awareness to your products through their audiences.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

SEPTEMBER 22, 2017

The amount of effort and tools needed to understand true marketing performance is difficult, AI will be used to make it easier for marketers to deploy their marketing dollars most effectively. Hubspot – For B2B organizations, they take a Buzzfeed type approach to content. WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

APRIL 19, 2018

On April 17th we hosted our third Influencer Marketing Huddle bringing together marketers from B2B, B2C and not-for-profit brands to learn how to effectively plan and implement an influencer strategy through presentations, influencer/brand panels, Q&As and practical workshop sessions. “Reach out…get a comment. It saves time.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. In order to effectively do this, follow these 4 steps: Step 1: Map your influencers. Thought Leaders. What are the main influencer personas?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

NOVEMBER 10, 2016

THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. WHAT BRANDS CAN DO: Have a long term outlook; build genuine, organic relationships with the influencers relevant to your brand. USER-GENERATED CONTENT.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 6, 2017

Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Great, now we can start talking strategy! When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 6, 2016

Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy. The Rise of Tier 2 Influencers – “The Power Middle”.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

APRIL 26, 2018

Micro influencers are also far easier to engage and work with organically compared to macro influencers, so can be far more cost-effective. The event was a resounding success without an empty seat in sight; attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. Stephen Covey and his 7 Habits of Highly Effective People has huge influence on me, 25 years after first reading it.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 12, 2018

As outlined in program focus, charity targets can in theory be anyone, so all social media channels can be effective for employee advocacy and influencer marketing programs. So, platforms that enable you to most effectively reach this demographic, such as Instagram, may be more appropriate in this case. Content Focus. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 14, 2017

In 2015, I had the chance to work with a coalition of non-governmental organizations (We Mean Business) all leading the charge for business-driven climate action around the COP21 climate talks. I don’t enjoy working with organizations that remained convinced that they have to be super competitive. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JANUARY 30, 2018

If you understand who in the influencer community is influential on each topic, you can effectively map out your influencer community. 3) Focus on organic, not paid. In order to effectively do this, it is important for brands to understand the different influencer personas and how each shares content.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MARCH 23, 2016

There is seemingly something more likeable and more relatable to a blogger and though sometimes untrue, bloggers are seen as the organic recommendation over the celebrity who is paid to endorse. It has been the most effective social media platform in boosting traffic.”

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 27, 2017

We’re going to take you through the motions of how you can create an effective influencer engagement strategy. Organic, paid, or both? Below is an overview of when organic, paid and hybrid approaches are most appropriate: Engaging Influencers- Organic, paid or both? Influencer Generated Content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

NOVEMBER 2, 2017

Ryan Visse r , Head of Social Media at VMware – How VMware are effectively working with B2B influencers. A brand’s tone of voice can be very effectively portrayed through both your influencers and your staff members. Every brand has a tone of voice and image they’re hoping to portray.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 27, 2017

Influencer marketing is more effective on social media. Influencer marketing is an effective way of acquiring customers. Effective means for achieving optimal SEO. While influencer marketing can aid with SEO organically, this is a longer term process. Consumers are sceptical towards advertising.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

JANUARY 17, 2017

Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships? The opportunity deserves a full time focus on building an effective channel of influencers. 2) Lack of program management or measurement.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100