ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. An effective way to circumvent this problem is to practice proper channel management. Order the product on their home laptop. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Vidyard

AUGUST 14, 2020

Accessibility is important for many reasons, especially when it comes to video. It enables people of all abilities to connect with and enjoy video experiences. How Do You Make Videos Accessible? Video Captions 1.1.1 What Are the Benefits of Video Captions? Video Captions for SEO 1.2 Video Transcripts 1.2.1

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Webbiquity

FEBRUARY 28, 2023

Some applied methods include the following: Client segmentation: Companies can use AI and ML to identify and group prospects based on shared characteristics or behaviors, allowing them to target specific groups of potential buyers more effectively. Start by conducting market research to discover what works best for your target audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Navigate the Channel

DECEMBER 7, 2023

In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. LinkedIn is the most effective platform for B2B leads. They then place an order.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. If that tells you anything, it’s that those types of videos are ripe for the platform. order yours at the link in my bio!

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Martech

JANUARY 3, 2024

It would be unlikely for consumers to stop using social media altogether in short order.” That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said. of all U.S.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Sprout Social

JULY 19, 2022

You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Hashtags were invented to help bring order to the social media user experience. You can also see the top videos and overall popularity of the hashtag. glassette_.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Hubspot

APRIL 4, 2019

Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. On YouTube, you retain attention by attracting subscribers to your channel. This means they’ll see your videos more frequently, which will help you generate more engagement.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Martech

MAY 6, 2022

Although this campaign uses a rather traditional story, it shows that it can still be effective, depending on the context of your product. Once they order all, the customers receive a custom roastery social media filter to share. Starbucks’ in-store augmented reality experience. Coca-Cola’s metaverse campaign.

Social Media 109

Social Media Paid Search Agency Social Marketing Effectiveness 109

Webbiquity

OCTOBER 22, 2020

Here are 11 effective ways to use personal branding to boost your business. It’s important to keep a blog regularly updated in order to show that you and your business are still active. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. There are many ways to market yourself.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 179

Social Networks Business Work Management Social Media 179

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Sales enablement: the case for video in sales communication. That’s a tall order, but it helps make the case for video in sales communication. But it may go unshared. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Write Engaging Titles.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. How have you kept a focus on collaboration and creativity while working remote, especially when it comes to video creation?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. We’ve rounded up the top five ways the VIB finalists are using video for sales to win more deals and gain an edge over the competition, so that you can be inspired to do the same.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

JULY 20, 2017

Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. So how do you go about developing a video strategy ?

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads.

Social Media 89

Social Media Trends Media Cross-Selling 89

Stevens & Tate

JUNE 18, 2019

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. As such, YouTube is not something you can ignore. In order to leverage YouTube to attract more leads, you’ll need to gain YouTube subscribers.

Youtube 43

Youtube Marketing & Strategy Click Rate High Quality Lead 43

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Video ads in Discover. Loyalty program ads integration. This is slated for the U.S.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Hubspot

OCTOBER 29, 2019

Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. In order to show up online, you have to be active online. In order to test your results, start out by deciding what metrics you're using. Build an email list. Be active online. Personify your brand.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Vidyard

AUGUST 14, 2020

Accessibility is important for many reasons, especially when it comes to video. It enables people of all abilities to connect with and enjoy video experiences. How Do You Make Videos Accessible? Video Captions 1.1.1 What Are the Benefits of Video Captions? Video Captions for SEO 1.2 Video Transcripts 1.2.1

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Hubspot

DECEMBER 7, 2018

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious. Multi-Purpose Video Themes.

Video Marketing 93

Video Marketing Best Practices Youtube Display 93

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Ledger Bennett

SEPTEMBER 26, 2020

Common problems preventing effective use of B2B data. Access to skills – One of the problems with using data effectively is not having expert data analysts in place. Effective use of data is complex. The post B2B Marketing Data: 5 Challenges Preventing Effective Use appeared first on Ledger Bennett.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65