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Navigating new spam policies: A guide to effective cold email outreach

Martech

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Gone are the days of complex opt-outs.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

In February 2024, Google and Yahoo are set to roll out significant updates to their bulk email policies, marking a pivotal shift in how businesses and individuals communicate with their audiences via email. The effect is particularly pronounced for those involved in bulk email campaigns, where the rules are stricter and the stakes higher.

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Top 10 Email Marketing Tips for Financial Services

SendX

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Email marketing gives you the unique benefit of direct contact in a medium that’s still highly effective. Ask for an Opt-in on Your Website Opt-ins are prompts that ask people to sign up for your email list.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. One-click unsubscribes allow users to opt out of an email list easily. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. You’ll have just two days to remove subscribers who opt out.

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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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Email Deliverability: What It Is and Why It Matters

Litmus

And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Come check it out!!!”. Links that look like phishing attempts. Rebranding due to an acquisition or merger.