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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Graphic Design: As the infographic notes, the psychology of color is a key consideration in website design generally, and even more specifically for creating effective landing pages.

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The latest AI-powered martech tools

Martech

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Mixpanel added OpenAI’s GPT-3.5

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The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. For clarity, users can select from a predefined set of terms to assign metadata when uploading content to systems like DAM, MAM or CMS. Hence, get your metadata in order. However, search relies on the power of metadata. Because it can’t.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Utilize SlideShare Integration. You can decide which files you’ve uploaded to SlideShare to feature on your profile.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

While testing, I examined different factors like key features and use cases. Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. In a hurry?

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Being able to utilize a channel partner’s marketing department allows you to create a larger volume of marketing collateral without negatively impacting your own internal marketing budget. Allowing your tires to be featured in stores nationwide sounds amazing, right? And then, your tire could be featured right next to your competition.