article thumbnail

Higher order effects of automation in Big Ops

chiefmartech

This x-axis reflects the higher order effects of such automation — especially automations that span multiple clusters of people and apps. Which moves us toward yet a higher order effect: leveraging automation to enable and accelerate innovation. At the origin, automation is really about productivity. expands dramatically.

Order 111
article thumbnail

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. 12 effective product launch email templates for enhanced performance. You could use this layout to provide a first look at your item’s interior features or to introduce the visual branding.

Product 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 2nd order SEO effects of generative AI models

Kevin Indig

The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva. Since there is no tool that can reliably detect generative AI content, it’s likely that AI tools will lead to a flood of mediocre content, which raises the question of what 2nd order effects arise.

article thumbnail

6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156
article thumbnail

Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. There is certainly a great need to get key stories, presentations, objection handling, technical explanations and other important “messages” delivered effectively. What Are We Coaching For? They lack data.

B2B Sales 169
article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

article thumbnail

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. What features are buyers looking for? While normal search ads on Google could be effective for B2B ecommerce, advertisers should look further to find the most success on the platform.