2015

Trending Sources

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. Overcoming Information density. Learn.

Dwell 247

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most people suck at accurately predicting the future. I’m one of them. took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. thought it was a reasonably solid bet. So I earned a solid “F” on my one concrete prediction. ” (A). Martech is going mainstream.

The Best B2B Marketers Invest In Attribution For These 3 Reasons

bizible

Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. But more isn’t always better.

Best 176

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. Ads we are willing to pay an ad blocker to avoid. This will drive an increase in content marketing budgets. But what the heck do I know? Carlos Hidalgo. 1.

Lead Generation Checklist

More Trending

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining great momentum in the industry right now across marketing and communication professionals.

Brand 155

How to Change your B2B Sales Team’s Culture for the Better

Sales Prospecting Perspectives

Any sales professional, whether you’re a top 20% rep or managing a group with a lot of potential, knows the either detrimental or exceptional effects your B2B sales team’s culture can have on your business’s bottom-line. Your change towards a better sales team culture and more engaged employees doesn’t have to take place all at once. Create an Atmosphere of Healthy Competition.

Sales 155

Making the Case for Account-Based Marketing: Doing the Math

ANNUITAS

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease. Each piece is self-contained.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. But is it possible that predictive is already approaching commodity status? Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. Mintigo ’s news came today.

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. IQ Visibility  states that you can double your search traffic by having a video thumbnail in the search result.

SEO 138

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

I recently had the opportunity to speak to a friend of mine who is considering a career change. He has an MBA in journalism, and is currently a teacher, but was thinking he should take his skills and talents and get into marketing. During the conversation we discussed the ways that B2B marketing has changed due to the new approach buyers take to purchasing. Unfortunately, my friend is right.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences. Ratings and reviews can be important for SEO and PPC. EMAIL COMMUNICATION. Cross-links to key content marketing assets and social media profiles.

SEO 207

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. There are two additional concerns CEOs are finding of increasing importance to the growth, as well as, survival in competitive environs. CEOs and their organizations are finding it hard to keep pace with new digital technologies.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. We’re here to help! try it today for free!

The B2B Demand Gen Marketing Playbook

5 Prospecting Strategies for Obtaining Sales Context

Sales Prospecting Perspectives

Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. With 54% of sales reps not making quota this year according to SiriusDecisions, it’s imperative that you teach your team to make the most of Sales Context, the information that can influence a sale. Maintain an open dialogue. Don’t pigeon-hole the conversation. Kill them with Kindness.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. Why should I click on your ad? What happens when I do? For More Information. Submit.

Anatomy Of The Perfect Blog Post

B2B Marketing Insider

If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content […]. The post Anatomy Of The Perfect Blog Post appeared first on Marketing Insider Group. Content Marketing

The 18 Best Infographics of 2015

ScribbleLive

The world got a whole lot more complicated this year, which is to say it was just like any other year. The amount of data we all generate continued its exponential expansion, while content marketers redoubled their efforts to get their content in front of an audience who’s busier and busier. When the worlds of content and data meet, infographics are born. You know you want to! SPOILER ALERT!

Best 137

A Content Formula for Complex B2B Organizations

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Automation.

Tools 152

Google to Businesses: You Have Until April 21st to Get Mobile Friendly

Synecore

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Not this time: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 138

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?” No, they aren’t new.

Six Key Steps to Successful Marketing Automation Adoption

10 Traits Buyers Seek in Salespeople

Your Sales Management Guru

The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. What really separates the best salespeople from the rest of the pack? Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the customer’s needs.

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Engaging new buyers and repeat customers are the lifeline to achieving growth. While the context of these fundamental challenges has changed via digital technologies, they nevertheless are constant pressures. Recent surveys of CEOs by IBM, PWC, and KPMG all point to major concerns and priorities in expanding the lifeline to growth. Understanding Buyer Interactions Matter. Aligning With Goals.

Buy 130

Cloud: Top 100 Influencers & Brands

Onalytica B2B

We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone! From documents, music, television series, movie downloads; to emails and photographs, such a variety of data now exists that we want to access from any of our devices at any given time. Mapping the community. imoyse.

Brand 139