SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Martech Advisor

FEBRUARY 21, 2020

Walt Disney, just the name brings up childhood memories and nostalgic feelings, like the excitement of going to Disneyland or the fantasy of a movie that began with the iconic castle in the opening credits. It's no wonder that when the brand decided to go up against streaming giants like Netflix, Prime Video, and Apple TV, it came out with flying colors.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 87

Heinz Marketing

FEBRUARY 20, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service? Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers.

Buy 99

Buy Buyer Personas Trigger Marketing Validation 99

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Golden Spiral

FEBRUARY 20, 2020

The Article in 60 Seconds. Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR. You may even be deploying display ads, tapping into remarketing, and sponsoring content.

Account Based Marketing 62

Account Based Marketing Top of Funnel Funnel Advertising Digital Marketing Funnels 62

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […].

Content Marketing 267

Content Marketing Marketing & Strategy Marketing Strategy Content 267

Modern B2B

FEBRUARY 21, 2020

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the […]. The post B2B digital advertising, where did it all wrong?

Advertising Agencies 59

Advertising Agencies Advertisements Advertising B2B 59

ClickDimensions

FEBRUARY 18, 2020

From individuals to the largest of corporations, it seems like just about everyone and every business has a website. And why not? Websites are often the go-to source for consumers today, particularly when they are looking to make a purchase. Websites are such a ubiquitous part of our lives today that it should come as little surprise that they are also a central part of any successful lead generation strategy.

Lead Generation 52

Lead Generation Optimization Generation Tips 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

FEBRUARY 20, 2020

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

InsightSquared

FEBRUARY 21, 2020

Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . CRO? COO? Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible. However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

FEBRUARY 21, 2020

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience.

Pricing 195

Pricing Price Top of Funnel Enterprise Management 195

Hive9

FEBRUARY 19, 2020

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.

Planning 184

Planning Marketing Plans Order Organization 184

InsightSquared

FEBRUARY 19, 2020

You’re going on a road trip. Do you A. review the maps step-by-step weeks in advance or B. turn on your GPS when you step in the car? In today’s digital age, few people travel anywhere without their GPS. The ability to get in-the-moment guidance has become a must-have. But this is exactly how most Sales Kick Off training works and why so many companies struggle to sustain their SKO momentum. .

Tips 177

Tips Training B2B Sales Conference 177

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics?

Best Practices 269

Best Practices Content Social Media Planning 269

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. The Drum and Wistia recently published a global report titled, “Brand Advertising is Broken: It’s Time to Find a Better Way,” and statistics showed 30% of marketers do not measure brand perception at all after they execute initiatives to build their image via outlets, such as social media.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

InsightSquared

FEBRUARY 20, 2020

The sales process is a race against numbers and time. . Reps are racing to hit quota within an allotted time frame. Sales ops is racing to capture sales data in real-time to enable data-driven decision making. And of course sales leaders are racing to stay ahead of their team—making impactful adjustments to forecast accurately and close more deals. .

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement after extensively testing the popularity of playlists curated by its editorial team and collecting data on user listenin

Personalization 167

Personalization Lead Scoring Lead Ranking Curation 167

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

FEBRUARY 19, 2020

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future. World Media Group recently published “The Future of Global Content-led Marketing” report, and statistics showed that 45% of marketers claim that more than half of the campaigns they work on are now content-driven.

Marketing Report 156

Marketing Report Campaigns Content Marketing Budget 156

Zoominfo

FEBRUARY 17, 2020

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four years at the University of Miami to a career as a finserv consultant after American Express made its way onto her personal list

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why it is now crucial to cut through the news to stay ahead in the game. To help you get started, we look into the future of video marketing, in this article. "Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118