ViewPoint

OCTOBER 1, 2013

'Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship. In recent years, many sales reps have focused on getting new business, overlooking the importance of retaining the clients you already have, says my latest guest on Po

Content 237

Content Storytelling B2B Sales Linkedin 237

Webbiquity

OCTOBER 4, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

Marketing Websites 201

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 201

The Point

SEPTEMBER 30, 2013

'A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads

Lead Nurturing 190

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 190

Marketing Insider Group

OCTOBER 1, 2013

'Source: Faceook. It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions.

Social Media 189

Social Media Effectiveness Media Content 189

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Writing on the Web

OCTOBER 3, 2013

'Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. If you want to stay on schedule, you’ve got to learn to “ just do it!

Tips 177

Tips Stats Custom Publishing Business Blogging 177

Everything Technology Marketing

SEPTEMBER 30, 2013

'Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology

Marketing Automation Services 167

Marketing Automation Services Marketing Report Marketing Automation Automation 167

Customer Experience Matrix

OCTOBER 2, 2013

'Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out. In fact, there was: although the final choices were admittedly a bit subjective, I tried to ensure the report only included systems that met specific critieria including a persistent database, customer-level data, marketer control, and marketing-related outputs to external systems.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 163

Biznology

OCTOBER 1, 2013

'If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. I am assuming you don’t have a online crisis-management plan in place, something that you can activate in order to quickly respond to the attack (an active or prepared corporate communications blog) while also counter-messaging (be it with social media or a Google AdW

Work Management 161

Work Management Adwords Paid Search Agency Marketing Management 161

ANNUITAS

OCTOBER 2, 2013

'The Enterprise has been struggling to keep up with the changing B2B buyer, so we teamed up with ANNUITAS to create this event focused on the specific needs of the Enterprise marketer.

B2B Thought Leadership 154

B2B Thought Leadership Thought Leadership Demand Generation Press 154

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Crimson Marketing

OCTOBER 2, 2013

'Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 148

Top of Funnel Planning Thought Leadership Paid Search Agency 148

Digital B2B Marketing

OCTOBER 1, 2013

'We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Is my brand lift above average? Ummm, but what are you comparing yourself too? A number in some book or website, based on the results of businesses nothing like yours? Stop. Now.

Advertising Benchmark 144

Advertising Benchmark Click Rate Sample Statistics 144

Biznology

OCTOBER 2, 2013

'Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else.

Marketing Websites 144

Marketing Websites Wikipedia Newsletter Google 144

B2B Marketing Traction

SEPTEMBER 30, 2013

'Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1. Headlines offer a way for visitors to more easily scan and navigate your content.

Marketing Websites 136

Marketing Websites Search Marketing SEO B2B Marketing 136

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Crimson Marketing

OCTOBER 1, 2013

'Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 146

Top of Funnel Planning Thought Leadership Paid Search Agency 146

Convince & Convert

OCTOBER 3, 2013

'In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by.

Campaigns 145

Campaigns Social Media Video Marketing Youtube 145

Biznology

OCTOBER 3, 2013

'Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem to know that social media is the place to be but not many know how to set appropriate goals when it comes to these digital forums. Understanding the basic strengths of social media can help guide realistic and impactful business expectations.

Social Media 140

Social Media Media Twitter Linkedin 140

Adobe Experience Cloud Blog

OCTOBER 3, 2013

'Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have. Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing.

Planning 105

Planning Content Marketing Business Thought Leadership 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crimson Marketing

OCTOBER 4, 2013

'There’s pretty much no reason ever for an actor to put on “brown face” If you need to cast an actor of a specific ethnic background, then hire actors of that decent. Unfortunately, this happened: In case you can’t tell, that’s Ashton Kutcher… #BADMarketing . Image: Courtesy of studentbeans.com.

Marketing 145

Marketing 145

Convince & Convert

OCTOBER 1, 2013

'Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge.

Thought Leadership 135

Thought Leadership Content Copywriting Internet Marketing 135

Biznology

OCTOBER 4, 2013

'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Sales knows what it needs to make the sale and marketing can provide the materials necessary to “enable” that outcome.

Optimization 135

Optimization Work Management Marketing Management Copywriting 135

Adobe Experience Cloud Blog

OCTOBER 1, 2013

'Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online.

Mobile Marketing 105

Mobile Marketing Marketing Automation Services Practices Optimization 105

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Crimson Marketing

OCTOBER 1, 2013

'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? 1. Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step. This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” 2.

Campaigns 126

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 126

Convince & Convert

OCTOBER 2, 2013

'Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. Enjoy!

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Webbiquity

OCTOBER 4, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 29, 2013

'Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 96

Marketing Websites Planning Content Marketing Content 96

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Crimson Marketing

OCTOBER 4, 2013

'In case you can’t tell, that’s Ashton Kutcher in “brown face”… #BADMarketing . Image: Courtesy of studentbeans.com. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 116

Marketing 116

Paul Gillin

OCTOBER 3, 2013

'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media.

BtoB 93

BtoB Allocation Marketing Analytics Tools Social Media 93

Hinge Marketing

OCTOBER 2, 2013

'By Katie Sanner and Sylvia Montgomery. Pick up a recent issue of ENR magazine and you’ll see stories on the work product improvements delivered by 3D modeling tools, laser scanners, and other wireless technologies. Mobile and virtual technologies are changing the way the profession operates. Scan the same magazine and you’ll see stories covering the complex dynamics associated with today’s teaming arrangements, the need to do more with less, and increased pressures to connect

Social Media 73

Social Media Social Marketing Tips Media 73