markempa

NOVEMBER 7, 2008

What do you wish companies would stop doing when you download a free white paper? I bet I already know. I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads. There are some sites that he refuses to download from because not only was the prior information unhelpful, but he knows he will receive a call from a telemarketer - even after he's made it clear he's not interested.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 120

Customer Experience Matrix

NOVEMBER 6, 2008

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. Given my current obsession with demand generation systems, I’m pretty sure this was no coincidence: they had deposited a cookie linked to my email address during the earlier visit, and used this address to react when I returned.

Work Management 120

Work Management Marketing Management Demand Demand Generation Agencies 120

Buzz Marketing for Technology

NOVEMBER 6, 2008

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 106

Social Media Social Marketing BtoB Media 106

Smashmouth Marketing

NOVEMBER 3, 2008

After months of hearing McCain and Obama's green policies , the verdict is out. The winner is everything green. Their opinions may differ, they may stray on some policies or feel passionately about others. Green issues have made it to the prime time. The topics of economy, security and social issues may remain red and blue, but they have all gotten a shade of green this year from both parties.

Opinions 100

Opinions Tagging 100

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Webinar Metrics

markempa

NOVEMBER 7, 2008

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Many know Craig through his blog, Funnelholic , or through his company Tippit. Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel.

Top of Funnel 120

Top of Funnel Blogger Demand Generation Marketing Funnels 120

Buzz Marketing for Technology

NOVEMBER 3, 2008

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

Social Networks 100

Social Networks Barriers Network Marketing Internet Marketing 100

Smashmouth Marketing

NOVEMBER 3, 2008

How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. It can use your GPS location and you can refine it by cuisine, neighborhood or price. And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Pricing 100

Proteus B2B Marketing

NOVEMBER 6, 2008

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.].

Psychographics 48

Psychographics Demographics Ideal Customer Profiles Tagging 48

readwrite

NOVEMBER 6, 2008

At the Web 2.0 Summit today Current.tv co-founder Joel Hyatt told the audience that his video site and TV channel has landed multiple multi-million dollar advertising deals with giant companies, based on non-professional commercials created by fans. That’s something that a whole lot of companies have been trying to do, unsuccessfully, for years.

User-Generated Content 40

User-Generated Content Advertisements Advertising Web 2.0 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone. (Okay, there's also Pownce , but Twitter is better.) Self-described as simply a real-time short messaging service and often referred to a microblogging platform , to those new to it, Twitter resembles nothing so much as a giant cocktail party

Twitter 21

Twitter Web 2.0 Digg Tagging 21

Smashmouth Marketing

NOVEMBER 2, 2008

PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for? A few years ago I started using the GTD system that became popular as a result of the book Getting Things Done by David Allen. The technorati have flocked to the GTD system because of its simplicity, it's ability to adapt to any lifestyle, and the fact that most geeks have tons going on at once.

Tagging 100

Tagging Resources Organization Examples 100

Smashmouth Marketing

NOVEMBER 1, 2008

<-- This recent entry on one of me and my daughter Rebecca's hall of fame sites, the live art project PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for? A few years ago I started using the GTD system that became popular as a result of the book Getting Things Done by David Allen.

Resources 100

Resources Organization Examples Personalization 100

Smashmouth Marketing

NOVEMBER 1, 2008

Just finished reading In Defense of Food by Michael Pollan , the author of The Omnivore's Dilemma. Both are wonderful books on the topic of food, whole food, and the conspiracy of industrialized food companies including a dis on McGovern. His latest book covers the lifestyle of eating healthy. His credo, Eat Food, Not Too Much, Mostly Vegetables is scattered throughout the book and despite the fact that he says we can treat meat as a side dish provides a food lifestyle change, not a diet.

Tagging 100

Tagging Buy Paid Search Agency Product 100

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Social Media

WebMarketCentral

NOVEMBER 3, 2008

When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year.

SEO 21

SEO Best Practices Enterprise Management PageRank 21

WebMarketCentral

NOVEMBER 3, 2008

The presidential election now upon us offers an interesting contrast in marketing approaches. One candidate is all about brand, image, and soaring rhetoric that appeals to the heart. The other is (significantly) less flashy but appeals to our more practical side. He's the candidate of rational, "value" buyers who carefully consider the offerings then choose the one that offers the greatest benefit for the lowest price—an appeal to the brain.

Branding 20

Branding Brand Identity Comparison Pricing 20