The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs and then trigger sales alerts or assign lead scores based on that action, and we won’t be forcing them to fill in a registration form.

Landing Pages 148

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 148

Ambal's Amusings

NOVEMBER 25, 2009

Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday , which sort of launches the same wave of spending though in the online space.

Merchandising 122

Merchandising Marketing Budget Budget Programs Marketing Budget Creation 122

Smashmouth Marketing

NOVEMBER 22, 2009

In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. The scam : I got an unsolicited calendar invite in my inbox with a bridge number, date and time.

Ad brokers 122

Ad brokers Vendors Advertising Mediums Conference 122

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.

Social Media 113

Social Media Media Guidelines B2B 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Everything Technology Marketing

NOVEMBER 26, 2009

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall. I just read a great post by Dharmesh Shah that I would like to share with you. " How To Price Software Without Just Rolling The Dice " compiles some critical lessons most of us have learned the ha

Pricing 100

Pricing Price Marketing Management Software 100

EMagine B2B Blog

NOVEMBER 24, 2009

It’s been quite awhile since we’ve been able to report some unabashedly good news like this, so here goes… Nearly 40% of B2B marketers plan to increase spending next year! Almost half plan to keep budgets flat, while just over 13% plan to cut them next year. All this is according to BtoB’s “2010 Outlook: Marketing [.]. Tags: B2B Web Strategy.

Spending 40

Spending BtoB B2B Marketing Planning 40

WebMarketCentral

NOVEMBER 23, 2009

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Adobe Experience Cloud Blog

NOVEMBER 23, 2009

The B2B buying process is far from rational or simple. Enquiro's groundbreaking research into the B2B buying process. found that managing risk plays a much bigger role in buying decisions than previously thought, and that companies that can manage the "risk gap" will be at a significant advantage for driving new business. There are a variety of "risk control mechanisms" that buyers use to mitigate risk: Personal experience.

Social Media 75

Social Media Marketing Management Allocation Peer-to-peer 75

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks?

Salesforce.com 58

Salesforce.com Social Networks Peer-to-peer Effectiveness 58

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion.

Email Marketing 53

Email Marketing ActiveConversion Salesforce.com Work Management 53

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 53

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 53

EMagine B2B Blog

NOVEMBER 23, 2009

It’s getting harder and harder to trip up our readers, who will probably suspect our title as presenting one of our frequent false choices. More on that later on, but first… After noting that short-form case studies – roughly a scant half-page, vs. the traditional 1-2 pages – are becoming ever more common on the Web, [.]. Tags: B2B Web Strategy.

Case Study 40

Case Study Case Studies Studies B2B 40