Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are t

Social Media 195

Social Media Media Digg Lead Gen 195

markempa

DECEMBER 21, 2009

I’m looking forward to heading down to Miami for the upcoming MarketingSherpa Email Summit 2010. Besides giving me a valid business reason to leave Minnesota in the winter (and if you’ve been here in January, you know why I'd want to), I’m even more excited about MarketingSherpa's new specific B2B track. As a reader of this blog, you should seriously consider attending the Summit for the B2B track.

Lead Gen 172

Lead Gen Validation Lead Nurturing B2B Sales 172

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Work Management 168

Work Management Marketing Automation Services Marketing Management Planning 168

Smashmouth Marketing

DECEMBER 21, 2009

When we started Green Leads we set out to build the perfect Virtual Call Center. We accomplished it, and other than not seeing people face-to-face, the way we work is identical to a traditional call center. We can see people's dials, what CRM records they modify, listen in for training, etc. Of the many benefits, here are but a few: Working from home Distributed resources for disaster recovery (this happened with last year's ice storm) Flexible hours, allowing for a better work/life balance Redu

Lead Gen 140

Lead Gen Leads Lead Marketing Qualified Leads 140

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ambal's Amusings

DECEMBER 23, 2009

Love it or hate it, the holiday season is a largely commercial event. Those of us who dread shopping can at least look at the annual exercise as a good opportunity to analyze our own experiences as customers - then figure out how to replicate the positive experiences in our own marketing efforts. Your purchasing decisions are often made for reasons of convenience or affordability; but what kind of stores make you actually enjoy shopping?

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Sample Paper Vendors Tagging 126

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" and after thinking about that I can’t help but agree with him. The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying t

Social Media 106

Social Media Media Barriers Conference 106

Everything Technology Marketing

DECEMBER 19, 2009

Lead generation tactis are changing rapidly. The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Think of lead generation as a series of conversations with your audience, not campaigns. Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Proteus B2B Marketing

DECEMBER 21, 2009

The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [.]. Tags: B2B Search Marketing b2b blogging b2b search engine optimization b2b seo B2B Social Media.

Search Marketing 76

Search Marketing B2B Marketing B2B Best Practices 76

Adobe Experience Cloud Blog

DECEMBER 22, 2009

December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. But in December things change. While B2C ads are filled with holiday sales and discounts, I see a rush of B2B companies getting fun, stretching their creative muscles, and putting out some of the most entertaining and exciting digital ads via holiday e-cards.

Resource Management 63

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 63

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Dahle Communication

DECEMBER 21, 2009

 For a while last year I really got into Twitter. It offered someone like me a chance to communicate with people from around the world without having to e-mail them, facebook them, comment on blogs or anything else. I could find them on Twitter and have periodic conversations with them about great blogs we had seen or a great website and anything in-between.

Twitter 48

Twitter CAN-SPAM Tagging Communities 48

EMagine B2B Blog

DECEMBER 23, 2009

In our recent post, “To register or not, revisited”, we discussed the virtues of voluntary – or even no – registration in front of your thought-leadership conversion bait (usually white papers). And we suggested also placing your registration request at the end of your downloadable material. Now along comes Jim Logan, posting on his blog with [.]. Tags: B2B Web Strategy Converting.

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Paper B2B Thought Leadership Thought Leadership Ads 40

readwrite

DECEMBER 21, 2009

Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for U.S. markets to its AR layer in the Layar augmented reality browser. Augmented Reality (AR) is a class of technologies that place data from the web on top of a camera view of the physical world. Layar is a browser for a wide variety of AR data layers, from real-estate listings to government data to messages posted to networks like Brightkite.

Mobile Advertising 40

Mobile Advertising Ads Mobile Marketing Display 40

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The suite includes tools for: Google Keywords (shows what terms a site shows up for on Google, along with search position, search volume, AdWords CPC cost for those terms and other stats) AdWords Keywords (for sites already running SEM campaigns) Competitors in Google (helpful for

SEO 20

SEO Tools SEM Advertising Agencies 20

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

EMagine B2B Blog

DECEMBER 21, 2009

In all the hoopla over Twitter, Facebook and the rest, it can be easy to forget the grand-daddy of all social media tools: your corporate blog. And as Newt Barrett reminds us in his post on Content Marketing Today, it’s still the most important social media vehicle for most B2Bs, by a wide margin. Newt backs [.]. Tags: B2B Web Strategy.

Social Media 40

Social Media Media Tagging Twitter 40