The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

CMSWire

MARCH 29, 2024

How online communities, through building dialogue, support and shared learning, are resurfacing as a powerful collaborative tool for customer engagement. Continue reading.

Communities 118

Communities Tools Ad Building Loyalty 118

Martech

MARCH 29, 2024

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.

Planning 112

Planning Business Work Management Word of Mouth 112

CMSWire

MARCH 29, 2024

CMSWire Contributor Justin Racine, on the ground at Adobe Summit, found three CX trends for brands to create full-circle moments for customers. Continue reading.

Trends 106

Trends Brand Identity Branding eCommerce 106

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

MARCH 29, 2024

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

Research 86

Research Paid Search Agency Companies Marketing 86

US Data Corporation

MARCH 29, 2024

A case study showing how the Bladder & Bowel Institute (BBI), utilized GEO-Lift to get a remarkable 76% increase in RSVPs and enjoyed an impressive average ROI of 146% over a 15-month period. The post [Case Study] GEO-Lift: Highly-Effective KPI Maximizer appeared first on US Data Corporation.

Case Study 52

Case Study Case Studies Studies Effectiveness 52

SmartBug Media

MARCH 29, 2024

Achieving more conversions for e-commerce stores is part art, part science. So many factors impact whether or not customers make it to the finish line. If conversions aren’t growing, businesses should evaluate the nuances of their customer journeys. The best way to determine what’s causing friction is an e-commerce CRO audit. Why Does Conversion Rate Optimization Matter?

Process 59

Process Conversion Rate Click Rate Optimization 59

Optinmonster

MARCH 29, 2024

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers , 93% said the price of a product can make or break a sale. In order to succeed, you need a competitive price that will appeal to customers.

Pricing 91

Pricing Price Lead Ranking Product 91

Navigate the Channel

MARCH 29, 2024

We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can be. The trick is to begin with your marketing comfort zone and then start the tweaks.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bluetext

MARCH 29, 2024

As we step into the second quarter of 2024, businesses around the globe are gearing up to refine their marketing strategies, striving to capture attention, engage audiences, and drive growth in an ever-evolving landscape. The beginning of a new quarter presents a prime opportunity to reassess, recalibrate, and rejuvenate your digital marketing efforts.

Marketing & Strategy 39

Marketing & Strategy Marketing Strategy Planning Allocation 39

Martech

MARCH 29, 2024

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it’s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals.

Work Management 101

Work Management Marketing Management Marketing AI Advertising Agencies 101