Onalytica B2B

MARCH 9, 2016

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. By reducing the restrictions of copyright, open source significantly decreases the costs to the consumer and the creators of derivative works.

Lead Scoring 134

Lead Scoring Lead Ranking Work Management Brand Identity 134

Biznology

MARCH 9, 2016

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, it has not escaped my notice, or that of others, that few practice the principle of scarcity as skillfully as they could.

Online Marketing 120

Online Marketing Marketing Attribution Planning Paid Search Agency 120

Marketing Insider Group

MARCH 9, 2016

I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising. Nor is content marketing a singular activity (like a native ad). Content marketing […].

Advertising Agencies 117

Advertising Agencies Marketing Agencies 2 Advertisements Advertising 117

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 9, 2016

We are well into 2016 – it’s March already! However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode. It’s only natural for humans to want to know what’s in store for them and to prepare ahead of time for disasters (and triumphs) that might […]. The post 6 Trends In The Marketing Ecosystem To Prepare For In 2016 appeared first on Marketing Insider Group.

Trends 116

Trends Marketing & Strategy Marketing Marketing Strategy 116

Adobe Experience Cloud Blog

MARCH 9, 2016

Author: Ellen Gomes Would you send the same email to your entire database? You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective. Marketers now know and understand that effective email marketing is targeted and personal.

Personalization 76

Personalization Cross-Selling Thought Leadership Marketo 76

SugarCRM

MARCH 9, 2016

While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s c

Lead Scoring 63

Lead Scoring Lead Ranking Lead Management Leads 63

Vidyard

MARCH 9, 2016

Hello, and welcome to another episode of Video Marketing How-To! You may notice a bit of a change of scenery in today’s episode and that’s exactly what we want to talk to you about. When shooting video, especially interviews, you don’t always have the luxury of using a soundproof studio, so today we want to share 3 tips for filming outside of your studio.

Video Marketing 63

Video Marketing Trade Show Conference Tips 63

Rev

MARCH 9, 2016

Photo credit: NEC Corporation of America via Visual hunt / CC BY. B2B business leads are like gold coins in this business. The mobile revolution saw 80% of Internet users own a smartphone. That changed the business. But despite the fact that B2B businesses have changed the way they do things, they are still making the same old mistakes. If you want to know some of the secrets to generating and maintaining business leads, this is the guide for you.

Lead Scoring 60

Lead Scoring Lead Ranking Generation Leads 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeanData

MARCH 9, 2016

Add value to someone’s life before you try to sell them something. That’s Business 101, right? And that strategy is repeated, over and over, at every sales seminar. But here’s an example of what the philosophy means at e-commerce intelligence company BloomReach. Jeff Tai , a Sales Development Representative, recently noticed that a contact at a target account was about to go on maternity leave.

Account Based Marketing 69

Account Based Marketing Ad Frequency ABM Sales Qualified Leads 69

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. Taking advantage of this effective tool, and the data it can provide, is a step that is allowing many savvy business-to-business marketers to better make their initial plans, and then adjust those plans accordingly as the metrics dictate.

Analytics 55

Analytics B2B Marketing Planning Tools 55

Hubspot

MARCH 9, 2016

Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective ? Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.

Budget Programs 53

Budget Programs Video Marketing Allocation Work Management 53

Hinge Marketing

MARCH 9, 2016

If your brand is deliberately cultivated as part of an overarching marketing strategy, chances are your brand is a strong asset that is helping your firm to grow. If the opposite is true, and your firm thinks your brand is merely your logo and tagline, then your brand may actually be thwarting your growth efforts. What is your brand? More important than your logo or the colors on your business card, your brand is what people think and say about your firm.

Brand Identity 49

Brand Identity Branding Budget Programs Lead Scoring 49

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

MARCH 9, 2016

St. Patrick’s Day is right around the corner, which means you might be thinking about the traditional symbols of that holiday – shamrocks, pots of gold, leprechauns, and everything green everywhere. . One of the concepts we usually associate with St. Patrick’s Day is luck. It’s great to think about how lucky you might be during a fun run or a parade, but be careful about relying too much on luck in your marketing. .

Webinar Metrics 48

Webinar Metrics Demand Marketing & Strategy Landing Pages 48

SWZD

MARCH 9, 2016

Case studies…personal, demonstrative, compact. However, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more. Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. So what pieces of content should you be using along the way?

Case Studies 48

Case Studies Case Study Studies Top of Funnel 48

Convert

MARCH 9, 2016

The landing page of a business website is an important component to any business plan. The landing page needs to make a highly translatable and communicative first impression. After all, without customer conversions, you would have no business in the first place.

Conversion Rate 49

Conversion Rate Conversion Landing Pages Tools 49

Hubspot

MARCH 9, 2016

How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is? Annoying website distractions like these can cause bounce rates to skyrocket , which is why it's important that you're regularly reevaluating your strategy to ensure you're getting the most value out of your site.

Webinar Metrics 40

Webinar Metrics Marketing Websites Personalization Click Rate 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

MARCH 9, 2016

Add value to someone’s life before you try to sell them something. That’s Business 101, right? And that strategy is repeated, over and over, at every sales seminar. But here’s an example of what the philosophy means at e-commerce intelligence company BloomReach. Jeff Tai , a Sales Development Representative, recently noticed that a contact at a target account was about to go on maternity leave.

Account Based Marketing 40

Account Based Marketing Ad Frequency ABM Sales Qualified Leads 40

Hubspot

MARCH 9, 2016

Media companies are beginning to experience something that is akin to a hypothetical zombie apocalypse. As the Internet becomes more mainstream and global, with new populations and devices making their way online, web traffic is waning. There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences.

Distribution 37

Distribution Paid Search Agency Companies Media 37

LeanData

MARCH 9, 2016

Add value to someone’s life before you try to sell them something. That’s Business 101, right? And that strategy is repeated, over and over, at every sales seminar. But here’s an example of what the philosophy means at e-commerce intelligence company BloomReach. Jeff Tai , a Sales Development Representative, recently noticed that a contact at a target account was about to go on maternity leave.

Account Based Marketing 40

Account Based Marketing Ad Frequency ABM Sales Qualified Leads 40

The Freeman Company

MARCH 9, 2016

Do you have what it takes to make it in the events industry?

40

40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

MARCH 9, 2016

Add value to someone’s life before you try to sell them something. That’s Business 101, right? And that strategy is repeated, over and over, at every sales seminar. But here’s an example of what the philosophy means at e-commerce intelligence company BloomReach. Jeff Tai , a Sales Development Representative, recently noticed that a contact at a target account was about to go on maternity leave.

Account Based Marketing 40

Account Based Marketing Ad Frequency ABM Sales Qualified Leads 40

Hubspot

MARCH 9, 2016

It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck. except that one slide that shows a report that doesn't quite make sense. Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn't.

Lead Ranking 42

Lead Ranking Marketing Qualified Leads MQL Hubspot 42

Content Standard

MARCH 9, 2016

It’s dark times over at Twitter HQ. After 2015 reports that it wasn’t growing its user base anymore, along with lingering concerns that the company can’t build an effective structure for driving ad revenue from consumers, Twitter’s stock price has been tanking. Compared to robust user information available through Facebook’s ad platform, Twitter marketing opportunities seem destined to fall short of what other platforms offer.

Twitter 40

Twitter Paid Search Agency Social Networks Facebook 40