ViewPoint

JULY 25, 2013

'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads.

PointClear 200

PointClear B2B Marketing Trends B2B 200

Direct Response Coach

JULY 25, 2013

'All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 164

Copywriting Lead Nurturing Lead Generation Direct Marketing 164

Crimson Marketing

JULY 25, 2013

'It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now? Your trademark can be used to run online scams, copying material, hacking, and counterfeiting.

Branding 119

Branding Brand Identity Domain Social Media 119

Convince & Convert

JULY 25, 2013

'Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my holiday in London meant that my connection was the last of the evening between New York and Boston on Delta.

Social Media 145

Social Media Work Management Marketing Management Service 145

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Paul Gillin

JULY 25, 2013

'Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com.

Case Studies 73

Case Studies Social Media Case Study Facebook 73

EMagine B2B Blog

JULY 25, 2013

'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NetChange. The goal of the NetChange Team is to enhance the online experience for everyone by enabling fast, simple, and anonymous transactions as small as $0.01 (one US cent).

Enterprise Management 56

Enterprise Management Work Management Marketing Websites Marketing Management 56

Hubspot

JULY 25, 2013

'One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items).

Pricing 60

Pricing Price Marketing Websites Lead Ranking 60

Vidyard

JULY 25, 2013

Outsourcing the creation of video content for your business can be a tremendous time saver. Experienced professionals create highly effective videos and relieve you of the time-consuming task of learning the process yourself. However, there is a slight learning curve involved when creating a video with a skilled pro. Luckily, there are a few things you can consider in advance to save you any disappointment in the long run.

Video Marketing 52

Video Marketing Planning Sample Content 52

Customer Experience Matrix

JULY 25, 2013

'I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. My point is that elaborate, branching flows are too complex for most marketers to build and maintain, and – because reality is infinitely messier than even the most sophisticated flow chart – will often give customers a sub-optimal treatment.

Marketo 179

Marketo Marketing Automation Services Marketing Automation Marketing Management 179

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Digital B2B Marketing

JULY 25, 2013

'Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Or at least that’s how it is supposed to happen. You no longer create your marketing communications.

Eloqua 170

Eloqua Auto Responder Banners Marketo 170

Marketing Insider Group

JULY 25, 2013

'What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. Their responses show that content has never been more important to the buying process and yet vendors are falling short in creating the kind of content that buyers

Marketing Report 184

Marketing Report BtoB B2B Marketing Content Marketing 184

Biznology

JULY 25, 2013

'Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. For these two purposes, business marketers need to have on hand an array of very particular types of content assets.

Enterprise Management 139

Enterprise Management B to B Work Management B2B Thought Leadership 139

Adobe Experience Cloud Blog

JULY 25, 2013

'Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic “best practices” or fixed “rules” is not a path to success, because what works for one audience won’t necessarily work for yours. Testing is your biggest ally. You should always ‘test for the best’ in your email campaigns.

Email Marketing 105

Email Marketing Autoresponders Landing Pages Marketo 105

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ANNUITAS

JULY 25, 2013

'July 25, 2013 – The Building Blocks of Nurturing: Integrated Content Delivery from Mojo Media Labs and infographic inspired by recent Content Marketing Institute webinar with Carlos Hidalgo.

Ad Building 100

Ad Building Demand Generation Press Content 100

Hubspot

JULY 25, 2013

'This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn''t optimized properly for the content. We''re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare!

Paid Search Agency 59

Paid Search Agency Distribution Storytelling Linkedin 59