Mon.May 02, 2011

Trending Sources

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Research Fundamentals.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Top 10 Reasons NOT to talk to Find New Customers

Fearless Competitor

B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!). Here are 10 reasons why you don’t need to talk to us. What do you think? We can’t handle any more business.”. 8.

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital or traditional marketing strategy.  Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.  Buyers utilize the Internet to become as informed as possible on their solutions before … [ visit site to read more ]. Marketing Strategy

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

The “Whom to Consider?” Buying Phase

Fearless Competitor

Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. Now his mind turns to the decision of whom to look at. He might do a Google search. What do you think?

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them. But in the aftermath of the announcement of bin Laden’s death last night, I realized something. Events find us now, whether we’re looking for them or not. Where, she asked?

The Secret to Getting More B2B Blog Traffic

PWB Marketing Blog

Sales Leadership: Be Prepared!

Your Sales Management Guru

Sales Leadership; Be  Prepared. As an Eagle Scout, I have always considered the Boy Scout motto of “Be Prepared” in all aspects of my life, this past week as the South felt the destructive power of massive tornadoes and rain it was a difficult time for many with many challenges to come.  I was in Kansas working with a client, while wife was at our home in Eastern Tennessee facing the storm alone.  In the end, it all worked, thank fully.  Sales leaders face challenges every day and being prepared as much as you can be is critical success factor/CSF. What other idea’s do you have? link].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Secret to Getting More B2B Blog Traffic

PWB Marketing Blog

Does Internet Marketing need a business case?

Biznology

Image by doug88888 via Flickr. Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. Internet Marketing Monthly Newsletter Business Marketing

“Sirius” About Marketing Operations

It's All About Revenue

by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. The research bears him out. Will you be there? Share email.

Digg 20

Tantalize Your Prospects with Intriguing Messages

Sales Lead Dynamics

You’re going crazy trying to reach Ms. Prospect. You’ve called her four times but she hasn’t picked up the phone. You’ve left three detailed voicemail messages describing your services. She hasn’t called you back. You sent her an email with your slide presentation.  You even sent a Fed-Ex letter with your brochure.  No response. They all sound alike. Booorrrrring! Ditch the sales pitch. Prospect!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America

B2B Lead Blog

Tweet This is a must-see webinar for any marketing organization that is contemplating the value of a CRM system or would like to leverage theirs more fully. John Johnston, eBusiness Marketing Manager for Volvo North America, frankly reveals what business was like before CRM, which included temporary employees manually distributing leads to sales and the communications challenges that ensued.

ROI 9

Visibli displays your identity when you share links

Marketing to Business Executives Blog

I first saw this used by Eqentia , a curated site that, per best practice, displays a thumbnail of an article and then links the reader to the original article.  It is a bar, what visibli calls an “engagement bar&# , about a half inch thick that sits at the top of your screen and carries the brand identity of the referring site (and, of course, links back to the site).  . However, you can’t navigate elsewhere in the site you’ve been referred to.  You are captive on the CMO.com site.  The possibilities with visibli go beyond retaining your identity when link sharing. Think

Is 10 Years Too Long to Meet Your B2B Social Media Objectives?

Social Media B2B

With last night’s news about the US killing of Osama Bin Laden, I thought about lessons we can learn that relate to B2B marketing. Reporters talked about that it has been nearly 10 years since the 9/11 attacks, and through hard work and dedication, the American military and intelligence community achieved their objective. We know that the B2B buying process can take a long time, but does 10 years to meet your objective seem like too long? Is it too long using social media, which is a long term approach to building customer and prospect relationships? Do You Have an Unreasonable Objective?

Alinean Announces the CMO Challenge

The ROI Guy

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns. The assessment benchmarks an organization’s marketing or campaign spending, tactics, and effectiveness compared to peers and leaders. Taking the CMO Challenge , marketers can access the online CMO Assessment Tool, completing a survey on current spending, tactics and effectiveness.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Helping Your Inside Sales Reps Get Back On Track

Sales Prospecting Perspectives

Most of us are familiar with the “ebbs and flows” of a sales position. It’s important for your sales reps to always understand the cycle and realize that even the best reps out there still have weeks in a slump. have found that a healthy and optimistic mindset is what separates your average sales rep from your top performers. This means, it is important for your sales rep to know that even though they had a bad week, it's not something that they should dwell on and have it fill their day with excuses and complaints. Move on from your home page!:

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Getting Great Online Reviews

Client Bridge

Andy Sernovitz on Damn! Wish I'd Thought of That , talks about how to get great reviews and make sure your prospective customers see them. Ask for testimonials and reviews" Happy customers are glad to do this. Prompt them to do so with a simple, friendly request. Make sure your site has a way to submit feedback. Get permission to share them" Don't use testimonials in marketing material without getting permission first. Permission can be informal, but should still be written. Include a checkbox with your feedback forms. If it's publicly posted, you don't need prior permission. Enjoy.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

LinkedIn Lead Gen Tip: When a Face Makes the Difference

Smashmouth Marketing

Guest Post from Gareth Morfill, Inside Sales Blackbelt at Green Leads. If you were talking to a prospect face to face, do you think that would make you pitch any differently? More confidently? We feel that it absolutely does. The simple act of having a real person to look at while you are having the conversation makes the building of rapport much easier. If they have a photo in their LinkedIn profile, look at it. You may even be able to click on it and enlarge it. Science backs this up. And although the response to a picture is less than to a live face, there may be an impact. Smile!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates

ViewPoint

Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. No need to fetch a ladder and climb to the top when there is plenty of fruit within reach. Wahoo! Marketing has to act fast.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving

Modern B2B Marketing

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim.  And for good reason, as this added functionality brings us a new way to share our content socially. . think it is also a reminder that email marketing  is far from dead. It is evolving. 

The Online Anatomy of a Spreading Story

Hubspot

Last night, U.S. forces killed “ the most wanted face of terrorism ,” Osama bin Laden. However, this is not a political blog post or a commentary on the event. Instead, it is an examination of how technology has drastically changed the word-of-mouth spread of information. Twitter: Where the News First Leaked. Eastern Time on Sunday, May 1. Facebook: How the News Spread.

Alinean and Content Marketing Institute Launch Content Marketing Assessment Tool

The ROI Guy

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool. The interactive assessment is designed to help B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers. Best practice recommendations are also included. The Content Marketing Assessment Tool is free, and can be accessed at: [link].

Which Social Networks Should You Be On? [Marketing Cast]

Hubspot

As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. In this episode of the Weekly Marketing Cast we discuss how you can approach this question. Don’t Be Everywhere.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.