Mon.May 02, 2011

Trending Sources

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#. This is not an unusual situation. “No.&#. “No.&#.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Research Fundamentals.

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital or traditional marketing strategy.  Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.  Buyers utilize the Internet to become as informed as possible on their solutions before … [ visit site to read more ]. Marketing Strategy

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Business, Media & Innovation the Future of the Midwest #fmw11

Sazbean

Last week I attended the FutureMidwest conference here in Detroit (at least on Thursday, Friday I was graduating from the Stephen M. Ross School of Business at the University of Michigan — more on that later this week). FutureMidwest is now in its third year and features speakers from around the country giving their insights on “‘what’ [attendees] should expect to see in the coming years and ‘how’ to successfully capitalize on the trends with marketing and business strategies&#. Innovation is Happening! What do you think? Marketing News & Notes Strategy

The “Whom to Consider?” Buying Phase

Fearless Competitor

Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. Now his mind turns to the decision of whom to look at. He might do a Google search. What do you think?

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them. But in the aftermath of the announcement of bin Laden’s death last night, I realized something. Events find us now, whether we’re looking for them or not. Where, she asked?

The Secret to Getting More B2B Blog Traffic

PWB Marketing Blog

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

“Sirius” About Marketing Operations

It's All About Revenue

by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. The research bears him out. Will you be there? Share email.

The Secret to Getting More B2B Blog Traffic

PWB Marketing Blog

Sales Leadership: Be Prepared!

Your Sales Management Guru

Sales Leadership; Be  Prepared. As an Eagle Scout, I have always considered the Boy Scout motto of “Be Prepared” in all aspects of my life, this past week as the South felt the destructive power of massive tornadoes and rain it was a difficult time for many with many challenges to come.  I was in Kansas working with a client, while wife was at our home in Eastern Tennessee facing the storm alone.  In the end, it all worked, thank fully.  Sales leaders face challenges every day and being prepared as much as you can be is critical success factor/CSF. What other idea’s do you have? link].

Does Internet Marketing need a business case?

Biznology

Image by doug88888 via Flickr. Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. Internet Marketing Monthly Newsletter Business Marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Is 10 Years Too Long to Meet Your B2B Social Media Objectives?

Social Media B2B

With last night’s news about the US killing of Osama Bin Laden, I thought about lessons we can learn that relate to B2B marketing. Reporters talked about that it has been nearly 10 years since the 9/11 attacks, and through hard work and dedication, the American military and intelligence community achieved their objective. We know that the B2B buying process can take a long time, but does 10 years to meet your objective seem like too long? Is it too long using social media, which is a long term approach to building customer and prospect relationships? Do You Have an Unreasonable Objective?

Sales 10

Tantalize Your Prospects with Intriguing Messages

Sales Lead Dynamics

You’re going crazy trying to reach Ms. Prospect. You’ve called her four times but she hasn’t picked up the phone. You’ve left three detailed voicemail messages describing your services. She hasn’t called you back. You sent her an email with your slide presentation.  You even sent a Fed-Ex letter with your brochure.  No response. They all sound alike. Booorrrrring! Ditch the sales pitch. Prospect!

Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America

B2B Lead Blog

Tweet This is a must-see webinar for any marketing organization that is contemplating the value of a CRM system or would like to leverage theirs more fully. John Johnston, eBusiness Marketing Manager for Volvo North America, frankly reveals what business was like before CRM, which included temporary employees manually distributing leads to sales and the communications challenges that ensued.

Visibli displays your identity when you share links

Marketing to Business Executives Blog

I first saw this used by Eqentia , a curated site that, per best practice, displays a thumbnail of an article and then links the reader to the original article.  It is a bar, what visibli calls an “engagement bar&# , about a half inch thick that sits at the top of your screen and carries the brand identity of the referring site (and, of course, links back to the site).  . However, you can’t navigate elsewhere in the site you’ve been referred to.  You are captive on the CMO.com site.  The possibilities with visibli go beyond retaining your identity when link sharing. Think

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Online Anatomy of a Spreading Story

Hubspot

Last night, U.S. forces killed “ the most wanted face of terrorism ,” Osama bin Laden. However, this is not a political blog post or a commentary on the event. Instead, it is an examination of how technology has drastically changed the word-of-mouth spread of information. Twitter: Where the News First Leaked. Eastern Time on Sunday, May 1. Facebook: How the News Spread.

Alinean Announces the CMO Challenge

The ROI Guy

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns. The assessment benchmarks an organization’s marketing or campaign spending, tactics, and effectiveness compared to peers and leaders. Taking the CMO Challenge , marketers can access the online CMO Assessment Tool, completing a survey on current spending, tactics and effectiveness.

Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving

Modern B2B Marketing

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim.  And for good reason, as this added functionality brings us a new way to share our content socially. . think it is also a reminder that email marketing  is far from dead. It is evolving. 

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Which Social Networks Should You Be On? [Marketing Cast]

Hubspot

As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. In this episode of the Weekly Marketing Cast we discuss how you can approach this question. Don’t Be Everywhere.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Helping Your Inside Sales Reps Get Back On Track

Sales Prospecting Perspectives

Most of us are familiar with the “ebbs and flows” of a sales position. It’s important for your sales reps to always understand the cycle and realize that even the best reps out there still have weeks in a slump. have found that a healthy and optimistic mindset is what separates your average sales rep from your top performers. This means, it is important for your sales rep to know that even though they had a bad week, it's not something that they should dwell on and have it fill their day with excuses and complaints. Move on from your home page!:

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.