I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software. But here’s the irony. Even as products like the iPad offer a radical return to ease of use, the SaaS space is moving in the opposite direction. Many players are adding more and more complicated interfaces that gum up the user experience. Tweet This! Digg this! MORE >>

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. MORE >>

A content marketing plan has now become an integral component of any digital or traditional marketing strategy.  Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.  Buyers utilize the Internet to become as informed as possible on their solutions before … [ visit site to read more ]. Marketing Strategy MORE >>

FREE on  May 11th at 12pm ET, 9am PT, 6pm CET. We have limited seating at this webinar. But since we're recording it, you can listen to it when it fits your schedule. Sign up now to ensure your access.). IMPORTANT: USE THIS LINK TO REGISTER. The one in the video doesn't work:  [link]. Join me and Seth Godin to learn what it takes to achieve unparalleled succes s with today's crazy-busy prospects. Register now:  [link].   MORE >>

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Here’s what it takes to research and prepare for your foray into social media marketing. Research Fundamentals. Also, you should treat social media like the other marketing channels in which your business operates. MORE >>