Biznology
DECEMBER 23, 2015
Mapping was always something really fascinating to me. The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the right amount of information able to drive the person responsible for navigation and to set up the right route without overloading him with details was, and still is, something remarkable.
Convince & Convert
DECEMBER 23, 2015
Image via BigStockPhoto.com. If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. (highlight to tweet). One of the best ways to do this is to identify individuals with specific knowledge or an influential voice in a particular area or product related to your brand.
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Adobe Experience Cloud Blog
DECEMBER 23, 2015
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.
Onalytica B2B
DECEMBER 23, 2015
Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
6sense
DECEMBER 23, 2015
We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. You don’t always see the results you expect when you let data do the driving, but we found the list interesting and insightful. We hope you do too. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KEO Marketing
DECEMBER 23, 2015
There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. And when they decide to measure conversions, they’re usually wondering about goals. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take.
SWZD
DECEMBER 23, 2015
The global phenomenon has more than a few lessons for content marketers. With Episode VII on track to become one of the biggest movies of all time, what can content marketers learn from its success?
Hubspot
DECEMBER 23, 2015
Ch-ch-ch-ch-changes. It's that time of year again. And as we all sit down and make a list of habit-changing, self-improving, mood-boosting things we vow to do next year, there's no shortage of motivation to go around. However, come the third or fourth week of January, most of us are caught singing an entirely different tune. In fact, just 8% of people actually achieve their New Year’s goals, according to research from the University of Scranton.
Content Standard
DECEMBER 23, 2015
The year is coming to a close, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off Q1’s marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways. But beyond understanding a brand’s past efforts, it’s likewise important to understand trends and developments from the previous year, particularly for B2B marketing strate
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
DECEMBER 23, 2015
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.
Convince & Convert
DECEMBER 23, 2015
I’m 341 times more likely to win the Powerball lottery than find your piece of content. (highlight to tweet). Painful, right? We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google. At last count, there were 60 trillion indexed pages , which is double the 30 trillion from 2013. That new piece of amazing content you produced, while awesome, is one of 60 trillion indexed pages.
Vidyard
DECEMBER 23, 2015
It’s no secret – B2B buyers are more enabled and empowered than ever before. But they’re also a little shy…. Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. In short, they have been avoiding talking to you for as long as they could.
Hubspot
DECEMBER 23, 2015
Struggling to grow your business? You're not alone. Customer acquisition is no easy undertaking. but it is important. The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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