ViewPoint
MAY 20, 2014
'My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president. Yes, we had a CRM system, but Marketing didn’t have an automation system. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship.
The Point
MAY 20, 2014
'I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of t
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Digital B2B Marketing
MAY 20, 2014
'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Then, as they come back over time, continue to gather a little bit more.
ANNUITAS
MAY 20, 2014
'Channel or partner marketing is a strategic part of many B2B organizations, but often times the Demand Generation Strategy is overlooked for this segment of the business. Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? You can’t just assume you have the same buyers or customers, even if you are partners.
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Vision Edge Marketing
MAY 20, 2014
'The Sales Playbook, Defined. A sales playbook is a collection of tactics or methods that characterizes the roles and responsibilities for you (and your sales team), lays out clear objectives, identifies metrics for measurement, and provides a common framework and approach for closing sales. The playbook helps you implement a common sales methodology that leverages the processes used by high performers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Proteus B2B Marketing
MAY 20, 2014
'Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects, followers, and friends are opening their browsers and emails and realizing they’re done with “more”. We’re swamped. Newsjacking is [.].
LEADership
MAY 20, 2014
'—How About Some Crispy, Fried Mealworms? Before you say “Yuck”, let me tell you why this unusual meal came to my mind. Rarely do I flip TV channels since we now live in the tablet era. Last week, however, I happened to turn on the television and was just in time for the season finale of Top Chef Canada. Food being one of my biggest passions, I decided to stick around and watch the three finalists dish up their multi-course meal.
Hubspot
MAY 20, 2014
'Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. To them, the whole thing seems a bit overwhelming, and they''re more silent observers than active participants.
Vidyard
MAY 20, 2014
It’s a familiar scenario. You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. Yes, Leo. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed. No – not how many views you had, rather how you’re measuring up.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 20, 2014
'This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. If you want to learn more about the ebook creation process, watch the full video series here. You''ve made up your mind: you''re going to create an ebook (and, of course, it''s going to be awesome). There’s only one problem: You don’t know what the heck you’re going to write about.
Proteus B2B Marketing
MAY 20, 2014
Rise Above the Heavy Volume of Content by Adding Value. My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects, followers, and friends are opening their browsers and emails and realizing they’re done with “more”. We’re swamped. Newsjacking is an accepted practice because marketers are challenged to generate content with reasonable frequency, so customers see the same repurposed content over and over.
Hubspot
MAY 20, 2014
'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. If you were put in charge of The New York Times , right this minute, what would you do? What could anyone do to save this legendary institution and move it into the digital age? That’s what I keep asking myself after reading about the alarming Innovation Report that got leaked last week.
SnapApp
MAY 20, 2014
Channel your inner DIYer and use your weekend DIY skills to take on your work week. Leave your hammer and nails at home, but bring your resourcefulness and drive to learn, and apply new techniques that allow you to attack any project head on. All you need is the right tools for the job - and SnapApp has just those tools for you to be a content DIYer.
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GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Biznology
MAY 20, 2014
'BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ). I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky.
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Webbiquity
MAY 20, 2014
'Long gone are the days when websites were essentially static online brochures. Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Convince & Convert
MAY 20, 2014
'We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages?
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Adobe Experience Cloud Blog
MAY 20, 2014
'Author: Letty Ernst I have a confession to make. I abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare. Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I use Safeway.com for groceries, and Amazon Prime for pretty much anything else, but in a pinch, I’ll just as easily use Instacart or Taskrabbit or Craigslist.
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GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Hubspot
MAY 20, 2014
'The whole “if you build it, they will come” principle doesn''t really apply to content marketing. If you''ve invested in a content marketing strategy just to see it fall flat -- or consulted businesses excited about content only to give up shortly thereafter -- you know what I mean. But you might not know why failure happens. It''s not that content marketing itself is destined to fail you; it''s just that there are some dangerous assumptions about what content marketing can do and h
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Hubspot
MAY 20, 2014
'The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. You can hire consultants, agencies, and even third-party journalists to create content on your behalf.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
Hubspot
MAY 20, 2014
'Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. ( iMedia Connection ).
GreenRope
MAY 20, 2014
Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.
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